Social Media Expert
Lucknow
4+ Years
Not Specified
Job Description
About the role: Does the world of social media excite you to dig more about it? Then this is the right position for you. We are hiring a Social Media Expert who combines marketing and social media management skills to architect and enhance company social media presences, including interacting with customers, promoting brand-focused interactive and engaging content, and expanding opportunities for revenue.
Responsibilities:
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Creates marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules.
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Ensures brand consistency in marketing and social media messages by working with various clients, including advertising, product development, and brand management.
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Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns.
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Grows and expands company social media presence on existing platformsincluding Facebook, LinkedIn, Twitter, and Instagram through organic and paid activities.
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Researches and monitors the activity of company competitors.
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Interacting with customers and dealing with customers’ inquiries.
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Creating content, including text posts, video and images for use on social media.
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Promoting products, services and content over social media, in a way that is consistent with an organization’s brand and social media strategy.
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Developing new social media strategies and campaigns.
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Managing a budget to be spent on promoting social media posts and pay-per- click (PPC) advertising.
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Keeping track of data and analyzing the performance of social media campaigns.
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Collaborating with colleagues from across marketing departments to ensure branding is consistent.
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Meeting with clients and pitching potential marketing campaigns.
Technical Requirements:
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Knowledge of and an interest in the methods organizations use to promote themselves through social media is a necessity.
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Strong communication and presentation skills.
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Photo and video editing experience.
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Analytical ability.
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An ability to multitask, to work on a number of projects at once.
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Expert level skills in using and navigating social media networks’ native web apps, 3rd party social media tools, and “the internet” to run it all.
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Marketing Mind, Strategic Thinking, Relationship Building.
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Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention.
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Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach.
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Ability to manage and supervise a diverse group of employees and simultaneously work toward many company initiatives at once.
Eduational Qualifications :
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Bachelor's degree in business, marketing, journalism, public relations or related field.