Social Media Expert

4+ Years
Not Specified

Job Description

About the role: Does the world of social media excite you to dig more about it? Then this is the right position for you. We are hiring a Social Media Expert who combines marketing and social media management skills to architect and enhance company social media presences, including interacting with customers, promoting brand-focused interactive and engaging content, and expanding opportunities for revenue.


  • Creates marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules.
  • Ensures brand consistency in marketing and social media messages by working with various clients, including advertising, product development, and brand management.
  • Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns.
  • Grows and expands company social media presence on existing platformsincluding Facebook, LinkedIn, Twitter, and Instagram through organic and paid activities.
  • Researches and monitors the activity of company competitors.
  • Interacting with customers and dealing with customers’ inquiries.
  • Creating content, including text posts, video and images for use on social media.
  • Promoting products, services and content over social media, in a way that is consistent with an organization’s brand and social media strategy.
  • Developing new social media strategies and campaigns.
  • Managing a budget to be spent on promoting social media posts and pay-per- click (PPC) advertising.
  • Keeping track of data and analyzing the performance of social media campaigns.
  • Collaborating with colleagues from across marketing departments to ensure branding is consistent.
  • Meeting with clients and pitching potential marketing campaigns.

Technical Requirements:

  • Knowledge of and an interest in the methods organizations use to promote themselves through social media is a necessity.
  • Strong communication and presentation skills.
  • Photo and video editing experience.
  • Analytical ability.
  • An ability to multitask, to work on a number of projects at once.
  • Expert level skills in using and navigating social media networks’ native web apps, 3rd party social media tools, and “the internet” to run it all.
  • Marketing Mind, Strategic Thinking, Relationship Building.
  • Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention.
  • Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach.
  • Ability to manage and supervise a diverse group of employees and simultaneously work toward many company initiatives at once.

Eduational Qualifications :

  • Bachelor's degree in business, marketing, journalism, public relations or related field.

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    Job Location: India | Lucknow

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