Born from a desire to go beyond borders and steal hearts, Intense Oud’s story began not just in the Middle East, but within the folds of Ahmed’s family business empire, AKA Group LLC. Here, tradition met innovation, and the dream of Intense Oud took flight.
Every bottle of Intense Oud is a story waiting to be told. It’s more than a product; it’s a legacy built on a vision with a deep appreciation for the art of perfumery.
Intense Oud’s commitment goes beyond exquisite fragrances. They source their creations from around the globe, ensuring the highest quality ingredients from places like India, Cambodia, and Malaysia.
This dedication to quality is reflected in their carefully curated selection of perfume oils, sprays, home fragrance products, and incense.
Intense Oud is a company passionate about sharing the world of fragrances. However, their journey on the Walmart Marketplace faces some hurdles that hinder their ability to reach a wider audience and increase sales.
Let’s delve into the key challenges:
For sellers at Walmart marketplace, winning the Buy Box is crucial for increasing sales.
As per the algorithm of Walmart marketplace, even a slight price difference of $0.01 could mean losing the ‘Buy Box’, which made it a challenge for Intense Oud. Because losing the Buy Box meant lost sales for that specific product.
Vague or incomplete product listings without proper titles, descriptions, and images fail to provide customers with the information they need to make informed purchasing decisions.
This could lead to higher return rates and lower customer satisfaction. On the Walmart marketplace, Intense Oud’s product listings lacked the optimization needed to increase visibility and conversions.
We collaborated with Intense Oud to establish a strategic framework for manual Buy Box management. This involved:
We crafted clear and concise titles that had relevant keywords for better search ranking.
By implementing the strategies outlined above, we aimed to improve Intense Oud’s visibility and conversion rates on the Walmart Marketplace.
Overall, the strategies resulted in a significant improvement in Intense Oud’s performance on the Walmart Marketplace. This, as a result, helped them to reach a wider audience and achieve greater sales success.
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