Launched by dental hygienist Lauren during the pandemic, Sunshine Caps Co. started with a goal to support frontline workers. Beginning with making masks, it expanded to creating colorful scrub caps and compression socks, bringing some fun to healthcare attire.
At the start, even though they had great products, Sunshine Caps’ online store had trouble getting enough clicks and sales, leading to a stagnant return on advertising spend (ROAS) of 3x-4x. Seeing the need for a new approach and wanting to solve these problems, they asked for our SEM (Search Engine Marketing) team’s help to improve their marketing.
After looking closely, we found that some products on the Sunshine Caps website weren’t doing well, which was dragging down the overall performance. These products weren’t getting enough attention, which was holding back the store from growing as much as it could.
Seeing how valuable our services are, Sunshine Caps has kept working with us for different advertising projects. We’re always focused on making sure their account assets and promotions are as good as they can be, so Sunshine Caps stays ahead in the ever-changing online shopping world.
In the highly competitive world of online shopping, being able to change and grow is really important. Sunshine Caps successful journey shows how using Search Engine Marketing (SEM) can be a strong way to get more sales and spend less money on advertising. As they keep trying new ideas, one thing is clear – Sunshine Caps future looks really bright.
