Google Analytics Specialist
Lucknow (Hybrid)
1-3 YEARS
Not Specified
About Us:
At Mastroke, we don’t just run digital campaigns — we craft digital breakthroughs. Founded in 2019, we've grown into a 100+ strong team of creatives, strategists, and marketers driven by one bold mission: to empower people and businesses to grow fearlessly in the digital era.
We specialize in building performance-driven strategies across paid ads, social media, content, and branding — all designed to move the needle, not just the metrics. Whether you're a startup or an enterprise, our full-funnel solutions help you scale with clarity, creativity, and confidence.
About the Role:
We are seeking a detail-oriented and proactive Google Analytics & Conversion Tracking Specialist to oversee and enhance our tracking infrastructure across platforms such as Google Analytics (GA4), Google Ads, Meta (Facebook/Instagram), and Shopify. The ideal candidate will have hands-on experience in managing conversion tracking, troubleshooting data flow issues, and collaborating with cross-functional teams to ensure seamless and accurate data reporting. This role will also support SEO and paid media efforts through actionable insights and analytics.
Why Work With Mastroke?
Growth Starts Here We’re not just building brands — we’re building careers. Mastroke is where learning curves become launchpads. Whether it’s creative, performance, or strategy — your work here matters.
Diverse Clients, Global Impact From fast-scaling startups to global enterprises, we partner with brands across EdTech, SaaS, Retail, Healthcare, and beyond. Every project is an opportunity to create something powerful.
Performance-Obsessed, Data-Driven We live in the numbers. We build campaigns that don’t just look good — they deliver results. Our ad accounts are managed with precision, and our creatives are backed by data insights.
Collaborative Culture, Flat Structure At Mastroke, there’s no red tape — just red-hot ideas. We work in agile pods, thrive on collaboration, and celebrate every win as one team.
Work That Wins We’re proud of our track record — not just in ROI but in recognition. Our campaigns have driven millions in revenue, and our culture wins hearts just as much as awards.
What You Will Do:
Google Analytics & Conversion Tracking
- Implement and manage Google Analytics 4 (GA4) tracking for our Shopify store.
- Set up and maintain Google Ads conversion tracking, including remarketing and enhanced eCommerce tracking.
- Troubleshoot tracking issues and optimize data collection for improved attribution and campaign analysis.
- Develop dashboards and reports to monitor KPIs and conversion metrics.
Shopify & eCommerce Integration
- Collaborate with the Shopify team to integrate analytics tags and tracking pixels (Google Ads, Meta Pixel).
- Work with Shopify apps and data layers to support enhanced eCommerce tracking and ensure accurate data flow.
SEO Support
- Assist in on-page and technical SEO implementation using analytics insights.
- Conduct keyword performance analysis and generate SEO performance reports.
- Provide optimization recommendations to boost organic search visibility.
Meta & Paid Media Tracking
- Set up and maintain Meta Pixel and conversion tracking for Facebook/Instagram campaigns.
- Coordinate with the paid media team to ensure tracking aligns with campaign goals.
- Analyze data from Meta and Google platforms to inform media buying strategies and campaign optimization.
Collaboration & Reporting
- Work closely with marketing, development, and product teams to align analytics with business goals.
- Share data-driven insights and recommendations to maximize ROI.
- Ensure adherence to data privacy regulations (e.g., GDPR, CCPA).
What We’re Looking For:
- 1–3 years of proven experience in Google Analytics and Google Ads tracking.
- Hands-on knowledge of Shopify’s data layer and enhanced eCommerce tracking.
- Experience with Meta Pixel setup and event tracking.
- Strong understanding of SEO performance metrics and tools.
- Proficiency in Google Tag Manager (GTM) for tag implementation (server-side tracking knowledge is a plus).
- Analytical mindset with the ability to translate complex data into actionable insights.
- Excellent communication and cross-functional collaboration skills.
Bonus Points If You’ve Got These!
- Experience in server-side tracking via GTM.
- Familiarity with data compliance and privacy best practices.
Perks and Benefits:
- Opportunity to shape market-facing services that drive measurable growth
- Get access to global clients and international exposure
- Hybrid work culture with flexible options
- Opportunity to work with young professionals
- Yearly performance audits and appraisals