Over the years, Cheryl’s Herbs has grown from a small local shop into a well-known wholesale and retail herbal company offering pure essential oils, herbs, and handmade wellness products. Their team also crafts custom blends and private-label products for other businesses.
Their wholesale return on investment was low, while their retail products, though popular, had smaller margins. This combination meant that even with regular sales, overall revenue growth was limited.Given the competitive online market for gourmet cakes, a strong SEO strategy was essential to attract customers actively searching for products like theirs.
They needed a way to improve profitability, especially in the wholesale segment, and wanted a cost-effective solution that could drive better results without overhauling their entire marketing strategy.
The main goal was clear: increase wholesale revenue through targeted and consistent email marketing campaigns.
Priority: Wholesale revenue generation through email marketing
We began with a thorough understanding of Cheryl’s audience, product range, and seasonal buying trends. Our strategy focused on B2B email flows that nurtured long-term buyers while re-engaging inactive ones.
Using list segmentation, we ensured every email reached the right audience: wholesalers, retailers, or individual customers. Automated email flows were then designed for onboarding, re-engagement, and repeat purchases.
We closely monitored every campaign using email marketing analytics tools and adjusted our messaging, visuals, and timing based on open rates, click-throughs, and conversions.
Once the strategy was finalized, our team moved into execution mode, focusing on clear communication, consistent branding, and measurable performance.
We cleaned and segmented Cheryl’s Herbs’ email lists, separating wholesale customers, retail buyers, and inactive subscribers. This ensured every email reached the right audience.
Next, we designed custom templates that reflected Cheryl’s natural, earthy brand: warm colors, herbal imagery, and friendly, informative messaging.
Phase 1 – Setup & Audit:
We reviewed past campaigns, identified engagement gaps, and set key performance benchmarks.
Phase 2 – Strategy Execution:
Segmented campaigns targeted wholesalers with product education, bulk incentives, and seasonal offers. Retail customers received softer engagement content like herbal tips and product spotlights.
The approval process required close coordination to ensure product accuracy and brand consistency. Once streamlined, campaign rollout became smooth and efficient.
We continuously tested subject lines, visuals, and send times to improve open and click-through rates.
In just 3 months, Cheryl’s Herbs saw impressive results from email marketing alone:
What started as a simple email campaign turned into a steady growth channel for Cheryl’s Herbs, proving that with the right strategy, even small changes can bring big results.
For Cheryl’s Herbs, email marketing wasn’t just about sending promotional messages; it became a way to reconnect with their audience, share their story, and grow their business sustainably.
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