When they decided to launch their online store, they wanted a Shopify setup that looked premium, felt cohesive, and worked flawlessly — a space that matched their energy and made customers feel connected the moment they landed on the homepage.
The brand had the right products and vision — but needed direction, structure, and an online presence that looked as strong as the message it carried.
At Mastroke, our goal was simple yet impactful — to give Pretty Girls Allowed a modern, minimal, and high-performing Shopify store that balanced aesthetics and usability.
We approached the project as a complete brand setup from scratch, ensuring every design, color, and section worked cohesively to create a smooth, memorable experience.
Our first step was to understand the brand’s personality — bold yet elegant, confident yet inviting. Through a discovery session with the client, we mapped out:
We then outlined a complete Shopify roadmap, including design milestones, content preparation, and payment integration, to ensure smooth execution.
We adopted a modern-minimal design approach, prioritizing white space, contrast, and clean typography to let the products shine. Key highlights included:
The final layout was crafted to feel spacious, balanced, and conversion-focused — ensuring visual appeal didn’t compromise performance.
To make shopping seamless, we:
Every section — from homepage banners to product grids — was tested for navigation speed, readability, and engagement.
A functional and secure checkout experience was critical. Our team configured and tested the Stripe payment gateway through direct coordination with Shopify Support to ensure a flawless transaction process.
We also optimized the backend for smooth product management and scalability, ensuring the client could easily handle inventory updates and future expansions.
Our team brought the new vision for Pretty Girls Allowed to life through a balance of creative design and technical precision — turning a conceptual brand idea into a fully functional, modern, and conversion-ready Shopify store.
We began with a detailed discovery session to understand the brand’s story, target audience, and visual expectations. The client envisioned a clean, feminine, and minimal aesthetic that spoke to modern women — confident, stylish, and expressive.
We mapped the full store journey — from homepage flow to checkout experience — ensuring every element supported easy navigation and consistent branding. A transparent project roadmap was created, outlining milestones for design drafts, product uploads, payment setup, and final testing to keep the client informed throughout the process.
To align with the brand’s youthful, lifestyle-focused identity, we recommended a modern and minimal Shopify theme known for clean visuals and fast performance. The theme was customized with:
Each page was designed to feel fresh and premium — simple enough to navigate, yet engaging enough to inspire purchases.
The homepage was structured to create an immediate connection — featuring highlighted collections, new arrivals, and clear CTAs for seamless exploration. We also designed and developed all the essential store pages, including:
Every layout element was made mobile-responsive, ensuring an effortless experience across all devices.
To eliminate confusion around product variations, our team restructured the product catalog into clearly defined collections.
Each product included:
The collections were strategically grouped to reflect user intent — making it simple for shoppers to browse, compare, and make confident purchase decisions.
We configured the Stripe payment gateway through direct coordination with Shopify support to ensure complete functionality and a secure checkout process. Additional Shopify apps were installed to enhance store performance without overloading the backend — focusing on reviews, marketing automation, and analytics for future scalability. This balanced ecosystem allowed Pretty Girls Allowed to manage store operations smoothly while maintaining optimal performance.
Before the final launch, the entire store underwent rigorous testing across devices and browsers to ensure:
We also optimized media files and cleaned unused theme code, resulting in a faster, lightweight Shopify setup ready for scaling.
After a successful round of internal testing and client feedback, the store was finalized and launched. The result: a fully functional, visually consistent Shopify store that combined beauty, usability, and performance.
The new Pretty Girls Allowed Shopify store stood out as a polished, high-performing eCommerce experience built on brand clarity and customer convenience.
The redesigned store not only improved the visual appeal but also reduced bounce rates by offering a smoother and more intuitive shopping experience.
The transformation gave Pretty Girls Allowed more than just an online store — it gave them a complete digital identity.
In essence, the store became an extension of the Pretty Girls Allowed ethos — stylish, empowering, and effortless to navigate.
If your Shopify store feels cluttered, inconsistent, or underperforming, our team can help you rebuild it from the ground up with strategy, design, and purpose.
