They design pieces that stay beautiful year after year, not the fast-fashion kind that goes out of style by the next season.
They were preparing to launch a cozy and elegant Winter Collection and wanted the store to reflect the quality of the clothes they create, finally.
The store had a beautiful story behind it, but the website didn’t support that story at all. The client reached out for a store redesign with a long list of concerns:
It was clear the brand vision was strong, but the store’s foundation wasn’t.
We discussed the situation with the client and mapped out which parts of our 5-step CRO-focused store revamp framework would help her most.
Once the direction was set, we moved to execution.
The store needed more than light fixes, so we advised a complete rebuild. This helped us shape a clean foundation instead of patching scattered issues.
We planned the homepage, collections, PDPs, navigation, and checkout journey. The goal was to help visitors explore the brand easily and feel the elegance of the collection as soon as they landed on the site.
The store had moments where it didn’t load at all. We resolved the hosting problem, stabilized the site, and improved load speed to keep visitors from dropping off.
A fresh structure was created for:
Everything now looked consistent, elegant, and aligned with the brand’s feminine aesthetic.
We created a simple, logical navigation experience so shoppers could jump to gowns, everyday wear, or the Winter Collection without confusion.
The checkout wasn’t functioning well. We cleaned up the layout, fixed broken elements, and made the entire process smoother and more reliable.
The client wanted clarity at all times. So our team shared updates weekly, along with screenshots, links, and clear explanations of what was completed.
After the store redesign and CRO optimization, Le Cleo Shop finally matched the premium, elegant personality of the brand.
The store went from scattered and outdated to polished, functional, and conversion-focused.
If you’re looking to redesign your Shopify store or boost conversions with the right CRO strategy, give our team a chance.
