The way people search is changing fast. It’s not just Google links anymore; now it’s AI platforms, answer boxes, and chat-style search results. Brands that rely only on classic SEO are already losing ground to those showing up inside AI answers.
Their products focus on comfort, durability, and honest value.
When Ak’kin Footwear came to us, they were facing problems with visibility on AI-based search platforms. It was not that their products were weak. AI systems were simply not picking them up.
So the brand was present online, but AI platforms could not clearly understand what they sold or why it mattered.
We did not try to overcomplicate things. Our goal was simple, so we wanted to make it easy for AI platforms to:
By doing this, we gave the brand a stronger base and good visibility signals. This helped AI platforms discover and surface the brand more often.
Here is how we carried out the improvement process:
First, we scanned the Ak’kin website and scanned major competitors. We identified which competitors were being picked up by AI platforms and for which topics.
It also showed us the current AI visibility score for Ak’kin, which was 0 with no mentions anywhere.
Next, we identified gaps. We checked which topics were missing on Ak’kin’s website, which pages were outdated, and which important keywords were weak.
We also saw competitor pages that were being picked up by AI SEO tools. This helped us make a clear content roadmap.
We then improved the pages that already existed. We added related keywords, simple question and answer sections, and conversational lines that matched how people actually search. This made the content more helpful for customers and easier for AI to read.
Once the current pages were fixed, we created new content that was missing. This included:
Content alone is not enough for AI. AI platforms need structured data to understand what a site is about.
So we added product schema, FAQ schema, breadcrumb schema, and improved metadata. This made product information clearer and easier to extract.
We built internal links between related pages so that the website formed clean topic clusters. This gives AI signals about page relationships and improves content credibility. It also helps users navigate with less effort.
After everything was in place, we monitored the AI visibility score and checked how many mentions appeared on AI tools.
We continued refining pages and updating content based on competitor movement and new opportunities.
In just a few weeks, the results were visible and measurable.
There were also other benefits that we generated for our client:
Ak’kin Footwear went from invisible to discoverable in AI-driven search environments.
This case study shows that AI SEO is not a future concept. It is already active and affecting visibility. Brands that only focus on classic SEO will miss a growing part of search. Ak’kin Footwear made a timely move, and it paid off.
If you want to improve your AI visibility or grow your online presence, schedule a call with us, and we will guide you step by step.
