Improve Your Creative Writing: Why & How
Ever noticed how some people send messages expressing themselves beautifully in their texts, emails, and WhatsApps that just feel right?
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January 2024
How Influencer Marketing Has Changed Consumers’ Decision-Making
A cozy Sunday afternoon, the fragrance of curry wafting from kitchen windows, and my mom was engaged in what seemed like an eternal debate – which detergent brand delivers the cleanest clothes.
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What is Branding and Why Does It Matter?
We are here to encourage companies to thoughtfully consider every decision they make!
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How to Create a Winning SEO Strategy in 2024 and Dominate the SERPs
In the ever-shifting world of digital marketing, staying ahead isn’t just a choice—it’s a necessity. As we step into 2024, the world of Search Engine Optimization (SEO) is undergoing a transformative phase, bringing forth challenges and opportunities and creating the need for a robust SEO strategy for businesses aiming to stand out online.
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Brand Voice: 7 Top Things to Consider in Brand Building
Do you recall the famous Coca-Cola tagline, ‘Taste the Feeling,’ or any of their other iconic taglines? What’s the immediate impression that comes to mind when you read them? Perhaps it evokes a sense of friendliness, a lighthearted atmosphere, social connections, or, most importantly, a warm welcome.
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The Ultimate Playbook for Creating a Gen Z-Friendly Brand: 9 Essential Tips to Win ’em All
Did you know that Gen Z has an estimated spending power of $360 billion in the US alone? If you want to tap into this lucrative market, you need to create a brand that resonates with this generation of digital natives, social activists, and trendsetters.