9 Reasons Walmart Marketplace for eCommerce Sellers Is a Game-Changer in 2025
Are you finding it harder to stand out in the crowded world of eCommerce? With rising ad costs, fierce competition, and changing algorithms, sellers are constantly searching for new ways to grow and stay profitable. That’s where the idea of diversification and exploring untapped platforms comes in. Enter Walmart Marketplace for eCommerce sellers: a platform that’s quickly becoming a game-changer for online sellers looking to expand beyond Amazon and Shopify.
In today’s fast-moving digital landscape, relying on a single channel is risky. Sellers who want to future-proof their businesses are turning to Walmart not just for stability, but for serious growth potential.
Walmart has been investing heavily in its marketplace to compete with the giants, and it’s working. Walmart Marketplace saw a growth of 50% in 2024, according to Marketplace Pulse.
In this blog, we’ll break down the 9 reasons why Walmart Marketplace deserves a top spot in your eCommerce strategy.
What is Walmart Marketplace for eCommerce Sellers?
Walmart Marketplace for sellers is an online selling platform that allows third-party sellers to list and sell their products directly on Walmart.com, right alongside Walmart’s inventory. It gives eCommerce businesses access to millions of high-intent shoppers who already trust the Walmart brand. Think of it as a powerful sales channel where Walmart Marketplace sellers can tap into nationwide visibility without the need to manage a separate storefront.
The onboarding process is fairly straightforward: sellers apply online, provide basic business details (such as tax ID and product information), and once approved, they can start uploading their product catalog. Walmart handles the customer traffic, you bring the products and fulfillment.
Walmart gets over 400 million monthly visits, according to Similarweb. That’s a massive opportunity for sellers who want to reach more buyers without competing in oversaturated marketplaces.
If you’re an eCommerce seller, Walmart Marketplace is a platform you shouldn’t ignore.
Top 3 Benefits of Walmart Marketplace for eCommerce Sellers
Here are the three main Walmart marketplace benefits that eCommerce sellers can enjoy:
1. Extends Your Reach
Selling on Walmart.com gives you a huge edge, direct access to millions of shoppers who already trust the brand. While Amazon still leads in third-party sales, Walmart Marketplace for eCommerce sellers is quickly gaining momentum.
What makes Walmart different from other eCommerce platforms is its selectivity. Not everyone gets in; they approve sellers who offer competitive pricing, quality products, and excellent customer service. This exclusive approach helps your products stand out instead of getting buried in overcrowded listings.
As a seller, you’re not just another listing—you’re part of a trusted ecosystem. For serious eCommerce businesses looking to scale, Walmart Marketplace offers an unmatched growth opportunity.
2. Only Pay for Sell
Selling on Walmart Marketplace is cost-effective, thanks to its simple pricing model. There are no setup or monthly fees, just a referral fee on each sale, which typically averages 15%, depending on the product category.
High-volume categories like electronics may have lower fees, around 8% (SaaSant). Compared to other platforms, this structure makes it easier to manage profit margins.
While costs can rise with fulfillment services or advertising, the overall expense of selling on Walmart Marketplace for eCommerce sellers remains highly competitive for growing eCommerce businesses.
3. Embracing Innovation
Dropshipping on Walmart or scaling as one of many online retailers becomes far more efficient when you tap into Walmart Marketplace’s powerful eCommerce tools. Sellers gain access to features like the Listing Quality Score (LQS), which evaluates content, availability, and customer feedback, key factors that influence product visibility on Walmart.com.
Advertising on Walmart is another game-changer. Their platform offers robust targeting and closed-loop measurement, helping sellers track ad performance across online and in-store channels.
Expedited delivery options, including one, two, or three-day shipping, help reduce cart abandonment and boost conversions, whether you fulfill orders yourself or through a third party.
Plus, Walmart provides actionable insights: track keyword performance, understand buyer behavior, and access reports to fine-tune your marketing strategy. It’s a modern, data-driven platform for serious sellers.
9 Game-Changing Reasons to Sell on Walmart Marketplace for eCommerce Sellers
Here are 9 top reasons to consider joining the Walmart marketplace for brands that have yet to tap into its vast potential.
1. Access to a Massive and Engaged Customer Base
One of the biggest advantages when you become a seller on Walmart Marketplace is tapping into Walmart’s enormous and loyal customer base. With a strong presence both online and in-store, Walmart gives you instant exposure to millions of high-intent shoppers.
- Walmart’s customers already trust the brand, so your products benefit from built-in credibility.
- Shoppers often come with purchase intent, which means your listings have better conversion potential.
For online retailers, this kind of exposure is hard to match. And with smart listings and competitive pricing, your product visibility skyrockets without the need for heavy advertising spend. Whether you’re an established brand or a growing business, Walmart’s reach gives your products the stage they deserve.
2. Trusted Brand Reputation
One of the biggest advantages of selling with Walmart is the instant credibility that comes with the Walmart name. Consumers already trust Walmart for quality, value, and reliability, and that trust naturally extends to sellers on the platform.
- When shoppers see your products listed on Walmart.com, they assume a certain level of quality and service.
- This trust can significantly boost conversion rates, especially for new or lesser-known brands.
Compare that to starting fresh on lesser-known online marketplaces, where you need to work extra hard (and spend more) to build trust from zero. With Walmart, that heavy lifting is already done for you.
Whether you’re dropshipping, fulfilling through WFS, or managing your logistics, your brand gets the benefit of Walmart’s decades-long reputation. It’s like having a credibility badge that helps turn browsers into buyers faster and with fewer doubts.
– – Also Read- How to Create Your First Paid Social Media Campaign (Step-by-Step)
3. Low Competition
When you list products on any online marketplace, competition is a given, whether it’s from other third-party sellers or the platform itself. But selling on Walmart Marketplace offers a refreshing difference: less competition and more visibility.
Why? Walmart Marketplace for eCommerce sellers is selective about who gets to sell on its platform. The barrier to entry is higher than other marketplaces like Amazon, but that’s a good thing. Walmart only approves sellers who meet strict criteria, including:
- Excellent customer service
- Unique or well-curated product assortments
- Competitive pricing
- Fast and reliable order fulfillment
Walmart reviews seller performance based on customer feedback, order defect rates, and pricing consistency across platforms. This exclusivity limits the number of approved sellers, meaning fewer competitors for you.
If you’re accepted, your listings won’t be buried under dozens of similar products. Instead, your chances of showing up in search and winning leads are much higher.
And when you optimize your product listings with great content and pricing, you’re well-positioned to stand out and scale.
4. Diverse Product Categories & Opportunities
Walmart Marketplace for eCommerce sellers welcomes a wide spectrum of product listings, making it a flexible platform for all kinds of eCommerce sellers. From best-selling categories like electronics, home goods, and apparel to niche products like eco-friendly supplies or wellness accessories, there’s room to grow and stand out.
Here’s what makes it exciting for sellers:
- You can sell across multiple categories under one account.
- Walmart continues expanding into new verticals, giving early movers a first-mover advantage.
- Underserved or specialty niches have less saturation compared to other platforms.
Whether you’re an established brand or a small business with a unique product line, Walmart’s diverse ecosystem gives you the chance to explore different markets and test new offerings without heavy upfront costs.
And because you only pay a referral fee when you make a sale, there’s less pressure on your margins. This structure allows sellers to experiment with inventory, broaden their catalog, and reach new customer segments, all within one streamlined platform.
5. Cost-Effective Fee Structure
Selling on Walmart is refreshingly straightforward when it comes to cost. Unlike many eCommerce platforms that charge upfront or recurring fees, Walmart keeps it simple and seller-friendly.
Here’s how the fee structure works:
- No setup costs or monthly fees to join or maintain your seller account.
- You only pay a referral fee when you make a sale.
- Referral fees are category-based and typically range between 8% to 15% (e.g., electronics at 8%, apparel at 15%).
This model is ideal for businesses of all sizes, especially those wanting to scale without committing large budgets up front. Whether you’re just starting or expanding from another platform, you can list products without the stress of monthly overheads eating into your profit.
For sellers testing new products or exploring new markets, Walmart’s pricing structure offers a low-risk way to grow. With fewer financial hurdles, selling on Walmart becomes a smarter move for long-term profitability.
6. Walmart Fulfillment Services (WFS)
Walmart Fulfillment Services (WFS) empowers sellers by handling storage, picking, packing, shipping, and even returns, allowing you to focus on scaling your business.
Key benefits include:
- Fast, Reliable Shipping: WFS enables two-day shipping tags, improving customer satisfaction and increasing the likelihood of winning the Buy Box.
- Cost-Effective Fulfillment: WFS rates are approximately 15% lower than those of other marketplace fulfillment providers, with no setup or monthly fees.
- Enhanced Product Visibility: Products fulfilled by WFS often receive higher placement in search results, boosting exposure and sales potential.
- Simplified Returns Management: Walmart handles customer service and returns for WFS orders, reducing operational burdens.
Notably, 66% of top Walmart Marketplace sellers utilize WFS, underscoring its effectiveness in streamlining operations and enhancing customer experience.
For sellers offering the best items to sell on Walmart Marketplace, leveraging WFS can significantly improve delivery times and customer satisfaction, encouraging more shoppers to purchase your product.
7. Easy Checkout Process
When people shop online, especially on mobile, they want a fast, hassle-free checkout. That’s exactly what Walmart delivers. Its streamlined, mobile-friendly checkout system makes it easy for customers to complete purchases in just a few taps.
Walmart also prioritizes security. Every transaction is encrypted, giving buyers peace of mind when entering their payment details. This level of trust plays a huge role in reducing cart abandonment and increasing completed sales.
When you start selling on Walmart Marketplace, your customers benefit from a secure and seamless checkout experience, leading to higher conversions and more satisfied shoppers.
8. Enhanced Seller Support & Tools
Walmart Marketplace gives sellers the tools they need to succeed from the moment they join and beyond. Whether you’re a seasoned seller or just getting started, the platform provides the kind of backend support that makes running your eCommerce business smoother.
Here’s what you get:
- Walmart Seller Center: A powerful dashboard to manage inventory, pricing, orders, promotions, and returns, all in one place.
- Advanced analytics and reporting: Understand how your products are performing, which listings convert best, and how customers are interacting with your brand.
- Personalized onboarding: Select sellers may get access to dedicated onboarding specialists and account managers to ensure a smooth start.
- Optimization insights: Walmart gives you tips to improve your seller profile, product visibility, and delivery speed to stay competitive.
This level of support makes it easier to scale efficiently, identify opportunities, and fine-tune operations, so you can focus more on growth and less on guesswork.
9. Omnichannel Integration
Walmart’s strength lies in its ability to blend the online and in-store experience seamlessly, something many other marketplaces can’t match. With its robust omnichannel strategy, you can reach customers wherever they shop.
Here’s how it works to your advantage:
- Unified inventory management: Sync your inventory across both digital and physical channels to avoid overselling and stockouts.
- Click-to-Brick fulfillment: Customers can buy online and pick up in-store, giving your products added convenience and exposure.
- Enhanced product reach: Your listings benefit from Walmart’s massive traffic, both online and footfall in stores.
- Sponsored product ads: Use Walmart’s powerful ad platform to target shoppers across both digital and physical touchpoints with real-time visibility.
This kind of integration creates a consistent buying experience, no matter where your customer interacts with your brand. If you’re looking to expand visibility, streamline operations, and deliver a top-notch customer journey, this multi-channel approach gives your business a competitive edge in today’s retail landscape.
Conclusion
Walmart Marketplace for eCommerce sellers offers a powerful opportunity for eCommerce business owners looking to diversify and grow. From access to millions of loyal customers and low monthly fees, to advanced seller tools and omnichannel integration, the platform is built to help you succeed.
With its trusted brand reputation, secure checkout, and fulfillment options, it’s more than just another marketplace, it’s a growth engine. As more sellers begin to realize its potential, the competition will only increase.
Now is the perfect time to get ahead. Complete your business verification, build a strong seller profile, and take advantage of all Walmart has to offer.
Ready to scale on Walmart Marketplace? Let Mastroke help you set up and optimize your listings.
FAQs
1. How do I get started on Walmart Marketplace?
Apply online at Walmart Marketplace. Complete the business verification, provide tax and payment details, and upload your product catalog. Once approved, you can list and sell.
2. What are the main requirements for sellers?
You need a U.S. business tax ID, excellent customer service history, competitive pricing, and a reliable fulfillment strategy.
3. How does Walmart Marketplace compare to Amazon and eBay?
Walmart is more selective, has fewer sellers, and lower fees. Amazon offers greater traffic but higher competition. eBay suits niche and used goods sellers.
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