7 Black Friday Marketing Ideas No Shopify Store Should Skip This Holiday Season
Black Friday and Cyber Monday are no ordinary shopping days; they’re the biggest eCommerce weekend of the year. Shoppers wait all year to grab the best Black Friday sales, and businesses everywhere compete to catch their attention.
In fact, Shopify merchants made a record $11.5 billion during BFCM 2024. This shows how big this weekend really is.
But here’s the challenge: with so many brands competing for clicks, simply offering discounts isn’t enough. To truly stand out from the crowd, you need smart, creative, and well-planned Black Friday marketing ideas that grab attention and turn browsers into buyers.
The good news? You don’t have to be a huge brand to make a big impact. With the right marketing ideas for Black Friday, even smaller Shopify stores can create campaigns that drive sales, boost visibility, and build lasting customer relationships.
And if it ever feels overwhelming, you can always lean on a trusted Shopify marketing services agency to guide you.
This blog will walk you through 7 proven Black Friday marketing ideas designed to help you grow and scale your Shopify store during the busiest shopping weekend of the year.
Let’s get started!
What is Black Friday?
Black Friday is the biggest shopping day of the year, always held on the Friday after Thanksgiving in the U.S. In 2025, that date is November 28. It started back in the 1960s, when retailers began using the term to describe the surge of shoppers hitting the streets for holiday deals.
Today, it’s no longer just an American tradition; it’s a global shopping event where both online and offline stores offer some of their best discounts of the year.
For Shopify store owners, this means huge opportunities to attract new customers, boost sales, and build long-term loyalty.
That’s why planning the right set of Black Friday marketing ideas is the key to turning all that holiday traffic into real sales growth.
7 Black Friday Marketing Ideas Shopify Stores Can’t Ignore
Not sure where to start with your Black Friday strategy?
Don’t worry, we’ve rounded up 7 Black Friday marketing ideas that are simple, practical, and proven to boost conversions.
1. Create High-Converting Black Friday Landing Pages
Before you start running ads or sending out email campaigns, you need a place to send all that traffic. That’s where a dedicated Black Friday landing page comes in.
Instead of sending shoppers to your homepage (where distractions are everywhere), a landing page focuses only on your Black Friday sale, helping you keep attention and boost conversion rates.
Think of it as your digital storefront for the season. A well-designed Black Friday marketing campaign always includes a landing page that speaks directly to holiday shoppers.
To make it work, here are a few must-haves:
- Urgency-driven copy: Use clear, powerful words like “ends soon” or “limited stock” to encourage quick action.
- Easy-to-find discount codes: Don’t make customers hunt for deals; place promo codes where they’re instantly visible.
- Timers and countdowns: A ticking clock is one of the simplest (and most effective) ways to create urgency.
- Strong CTAs: Tell visitors exactly what to do; whether it’s “Shop Now,” “Grab the Deal,” or “Claim 40% Off.”
And don’t forget mobile shoppers. Over 70% of Shopify BFCM sales come from mobile devices, so ensure your landing page loads quickly, appears clean, and is easy to navigate on smaller screens.
When done right, your landing page, like the one from Sunday, becomes a conversion machine, turning holiday browsers into buyers and giving your entire campaign a strong start.
2. Run Flash Sales & Daily Deals to Build Urgency
One of the best ways to keep shoppers coming back in the week leading up to Black Friday is by running flash sales and daily deals. Unlike one-off discounts, these time-limited promotions create excitement and a sense of urgency that encourages shoppers to act fast.
Think about it this way: when buyers know a deal is only available for a few hours, hesitation turns into action. Many top brands, like Gymshark, use daily drops to build hype and keep their audience checking back regularly.
Here’s how to make it work:
- Use countdown timers on product pages and checkout to visually show the clock ticking.
- Add cart notifications (“Only 2 hours left to claim your discount!”) to nudge faster decisions.
- Tease upcoming deals through social media and email so shoppers don’t miss a day.
The week leading up to Black Friday is the perfect window to run these small, high-energy promos. By the time your full Black Friday Cyber Monday event launches, your audience will already be warmed up and ready to spend.
Also read: 7+ Brands That Nailed Singles’ Day (And What Shopify Stores Can Learn)
3. Leverage Email Campaigns & SMS Marketing
If you want to stay top-of-mind during the busiest shopping week of the year, nothing works better than email campaigns and SMS. These channels let you connect directly with your audience, cutting through the noise of ads and crowded social feeds.
Here’s how to maximize results:
- Early access for VIPs: Reward your subscribers with first dibs on discounts or exclusive products before your public Black Friday promotion begins.
- Abandoned cart recovery: Use personalized follow-ups with a discount code or reminder to bring shoppers back.
- Segmented campaigns: Group your list by past purchases, interests, or location to send hyper-relevant offers.
- SMS reminders: Perfect for last-hour deals, customers check their phones far more often than their inboxes.
The key is timing and personalization. When your emails and texts hit at the right moment, they become powerful drivers of clicks, sales, and long-term loyalty.
4. Offer Free Shipping & Flexible Return Options
It’s no secret, customers love free shipping. In fact, a 2023 Shopify report shows that 66% of shoppers expect free shipping as a standard part of their online experience. During Black Friday and Cyber Monday, this expectation only grows stronger.
The smart approach is to offer free shipping with a minimum cart value. This not only meets customer expectations but also increases your average order value (AOV). Pair that with clear delivery timelines, and you’ve already reduced one of the biggest barriers to purchase.
But don’t stop there. A flexible return policy builds trust and makes shoppers feel confident buying, especially when they’re picking up gifts. A message as simple as “Easy 30-day returns” can make a huge difference.
A few tips to follow:
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- Offer free shipping above a certain cart value.
- Highlight return policies clearly on product and checkout pages.
- Use trust badges (“Free Shipping | Easy Returns”) near the cart button.
When your Black Friday sales promise free shipping and easy returns, you remove friction and build loyalty at the same time.
5. Build a Holiday Gift Guide & Bundles
Shoppers are always looking for convenience during the holidays, and that’s exactly what a holiday gift guide provides. Instead of making buyers hunt for options, you showcase curated collections like “Best Black Friday Deals for Men” or “Top Gifts Under $50.”
Gift guides also give you the chance to highlight bundles and cross-sells. Think skincare sets, outfit pairings, or “buy 2, get 1 free” promotions. Bundling not only simplifies decision-making for the shopper but also boosts your AOV.
The best part? Gift guides and bundles extend your Black Friday Cyber Monday campaign into the holiday season. Even after your big sale ends, you’ll have ready-to-buy collections that continue to drive revenue.
A few tips to follow:
- Create themed guides: gifts under $50, for him, for her, for coworkers, etc.
- Use bundles to increase AOV (e.g., 3 for 2, curated kits).
- Showcase “ready-to-buy” collections with strong visuals.
- Add urgency with “limited-time bundles” or countdown timers.
By building guides that speak to different audiences: men, women, kids, coworkers, you make holiday shopping faster, easier, and more profitable.
6. Use the Power of Social Media & Influencers
Your audience is already scrolling on social media platforms like TikTok, Instagram, and YouTube during the holiday season. That’s why your Black Friday marketing campaign needs a strong social presence.
Start with engaging posts, short-form videos, and reels that showcase your best deals. Pair them with interactive elements like polls, giveaways, or countdown stickers. To take it further, partner with micro-influencers who can create authentic content that drives traffic to your Shopify store.
User-generated content (UGC) also plays a big role. Encourage your customers to share their purchases using branded hashtags. This not only spreads your campaign but also helps you stand out from the crowd in a busy shopping season.
A few tips to follow:
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- Run interactive content: polls, countdowns, and giveaways.
- Partner with micro-influencers for authentic reach.
- Use branded hashtags to encourage UGC.
- Post short, snackable videos highlighting deals.
When done right, social media doesn’t just drive traffic, it builds excitement, trust, and community around your brand.
Click here to read: 6+ Best Labor Day Marketing Ideas for Shopify Merchants
7. Retarget & Upsell Using Paid Ads
Not every shopper will buy on their first visit, and that’s where retargeting comes in.
Retargeting ads let you reconnect with people who visited your store but didn’t complete their purchase. By showing them the same product they viewed (or a similar one), you remind them why they were interested in the first place.
Upselling is another smart move, especially after checkout. For example, if someone buys a jacket, you can suggest a matching scarf or “complete the look” bundle.
These post-purchase upsells increase your revenue without needing new customers, making them one of the most effective Shopify marketing tips you can use during the holiday rush.
The best part? Shopify has built-in integrations with Meta and Google Ads, so setting up retargeting and upsell campaigns is easier than ever. When combined with other Black Friday marketing ideas, these tactics help you capture more sales and maximize your ad spend.
Tips to Follow:
- Use dynamic product ads to show shoppers the exact items they viewed.
- Segment your audiences; cart abandoners, browsers, and repeat customers need different messages.
- Track your ROAS (Return on Ad Spend) and adjust campaigns to get the most from your budget.
By putting these Black Friday marketing ideas into action, you can attract more shoppers, increase sales, and make the most out of the busiest shopping weekend of the year.
Bonus Tip: Prepare for Global Shoppers
Black Friday is no longer just an American tradition; it has become a worldwide shopping event. In fact, Shopify reported that 16% of BFCM 2024 sales came from cross-border orders, showing how eager international shoppers are to grab deals between Friday and Cyber Monday.
To make the most of this global opportunity, go beyond simply enabling multi-currency checkout. Think about localizing your marketing from running region-specific ads to scheduling email blasts according to different time zones.
For example, shoppers in Europe often start their Black Friday hunt earlier in the day, while in Asia, mobile-first deals perform best.
Also, highlight your international shipping perks in your Black Friday marketing ideas. Customers abroad want to know not only that you’ll deliver to them, but also how long it will take and if there are any hidden duties or taxes. Being upfront about these details builds trust and reduces cart abandonment.
A Few Smart Ways to Go Global:
- Run geo-targeted ads on Meta or Google tailored to regions with high demand.
- Adjust sale start times for international time zones.
- Translate top product descriptions or promo banners for key markets.
- Highlight “Ships Worldwide” badges to attract more global buyers.
By making your store international-ready, you’ll position yourself to win big in the world market Black Friday rush and maximize sales far beyond your local borders.
Conclusion
Black Friday or Cyber Monday aren’t just another sales weekend; they’re the biggest opportunities of the year.
From high-converting landing pages and flash sales to free shipping, gift guides, social media buzz, and retargeting ads, these Black Friday marketing ideas are proven to help Shopify stores increase traffic, boost conversion rates, and secure higher profits.
The key is preparation. The earlier you start building your campaigns, the more ready you’ll be to stand out from the crowd and deliver the best Black Friday sales experience to your customers.
At Mastroke, we specialize in helping Shopify stores grow, whether it’s setting up your store, creating powerful email campaigns, or running paid ads that convert. As a trusted Shopify marketing services agency, we’re here to make sure you’re ready for the holiday rush.
Ready to turn browsers into buyers this holiday season?
Book a consultation with Mastroke today and prepare your Shopify store for its most successful Black Friday yet.
Frequently Asked Questions (FAQs)
1. How to market my Shopify store?
The best way to market your Shopify store is by building a strong online presence. Use SEO to get found on Google, create engaging content, and run targeted email campaigns. Paid ads and influencer partnerships can also boost visibility.
2. How to drive traffic to my Shopify store?
To drive traffic to your Shopify store, focus on both free and paid methods. SEO and blogging bring organic visitors, while Google Ads, Meta Ads, and social media campaigns deliver faster results. You can also collaborate with influencers and use email campaigns to keep shoppers coming back.
3. How to grow a Shopify store’s marketing?
Growing your Shopify store marketing is about testing, learning, and improving. Use retargeting ads to bring back visitors, create bundles to increase cart value, and optimize your landing pages for conversions. Offering free shipping and flexible returns also helps you stand out and grow faster.
4. What is the best time to start Black Friday marketing for Shopify stores?
Start your Black Friday marketing at least 6–8 weeks in advance. This allows you to test ads, warm up your email list, and prepare your landing pages. Early planning ensures your Black Friday marketing ideas perform well and help you make the most out of these weekends.
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