Turning Ad Spend into Profit: How Ak’kin FootwearAchieved 206% ROAS with Targeted Ad Strategies

About the Brand

Ak’kin Footwear is a modern, performance-driven brand offering boots, shoes, jackets, caps, and apparel for people who live active lifestyles. Their mission is simple: create footwear and clothing that combine comfort, durability, and style, perfect for everyday wear, travel, and adventure.

While their offline store had already built a loyal customer base, they wanted to scale their eCommerce presence and bring the same success to the digital world. That’s where Mastroke came in.

We partnered with Ak’kin Footwear in April 2025, and over the next 6 months, we worked to transform their online sales strategy.

The Challenge

Even though Ak’kin Footwear had strong offline sales, they struggled to achieve the same results online.

Here’s what was holding them back:

Low online sales despite a strong product line and a loyal offline customer base.
Lack of relevant traffic and poor brand visibility online.
Technical issues with Meta Ads, including inconsistent attribution, a lack of audience exclusions, and no offline conversion tracking.
Limited remarketing funnel, only targeting 30-day visitors with little personalization.
Campaign limitations, like running only one ad per ad set, restricted algorithm optimization.
SEO challenges, with a huge product catalog that created recurring technical issues.

In short, there was a clear gap between offline success and online growth, and it was costing them both revenue and scalability.

Objectives

Our client’s goals were clear:

Increase traffic and online sales to match the success of their offline business.
Build stronger brand visibility across digital platforms.
Achieve these results within a 6-month timeframe.

Our Solutions

To solve these challenges, Mastroke designed a customized digital marketing strategy using SEM, SEO, and SMM (including SMO).

Instead of running generic campaigns, we created specialized campaigns for each product collection. This helped highlight unique items, attract the right audience, and maximize returns.

Here’s what we did:

1. Campaign Restructure & Optimization

Rebuilt Ak’kin’s Meta Ads from scratch.
Implemented broad audience targeting with smart exclusions to reduce overlap.
Set up offline conversion tracking for accurate reporting.

2. Creative Overhaul

Moved from single-image ads to a mix of video, carousel, and dynamic creatives.
Added persuasive ad copy to highlight unique selling points.
Ran 3–5 creatives per ad set to allow the algorithm to pick winners.

3. Retargeting Funnel Upgrade

Expanded retargeting windows beyond 30 days.
Introduced catalog sales and carousel retargeting ads.
Added customer testimonials and social proof to boost trust.

4. Conversion Rate Optimization (CRO)

Conducted A/B testing on landing pages.
Improved site speed and mobile performance.
Introduced bundles and premium offers to increase average order value.

5. SEO & Content Strategy

Focused on keyword mapping and high-volume keywords to build visibility.
Published authoritative content to attract organic traffic.
Ensured consistent technical SEO checks to manage the large product catalog.

Implementation Process

We approached the project by mapping the customer journey and aligning our strategies with each stage:

Awareness: Launched targeted campaigns by collecting data to capture attention.
Consideration: Used remarketing and audience segmentation to re-engage visitors.
Decision: Highlighted trending products with higher budgets to build confidence.
Post-Purchase: Built retention campaigns to encourage repeat sales and loyalty.

Tackling a Unique Problem

One of the biggest issues was audience overlap across collections, which wasted ad spend. We solved this by implementing smart audience segmentation and exclusion lists, ensuring each campaign targeted the right customers without cannibalizing sales.

Results & Impact

The transformation in just 6 months was significant:

Google Search Console

Total Clicks: 4.72K → up 4.7%
Total Impressions: 472K → up 17%
Average Position: Slight dip (24 → 25.9), but visibility expanded with broader keyword coverage.

Google Ads (June → July)

Impressions: +24%
Clicks: +757%
Conversions: +176%
Conversion Value: +176% (much higher revenue)
Cost per Conversion: Improved by -65% (cheaper sales)
ROAS: Increased by +206% (over 3x more profitable)

Before & After

Before Mastroke, Ak’kin Footwear struggled with low traffic, weak conversions, and inefficient campaigns.

After only 3 months, targeted ads, optimized creatives, and SEO improvements boosted traffic, conversions, and brand visibility, turning online visitors into loyal customers.

Conclusion

In just six months, Mastroke helped Ak’kin Footwear go from struggling with low online sales to achieving scalable digital success.

By restructuring their ad campaigns, improving SEO, and mapping a complete customer journey, we turned offline brand trust into measurable online sales.

For Ak’kin Footwear, this was more than just a marketing win; it was the beginning of a strong, sustainable eCommerce journey.

Looking to transform your eCommerce sales like Ak’kin Footwear?

Let Mastroke design a strategy that works for your brand.