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How Mastroke helped reduce Google Ad Spending for Babyhouse

About Babyhouse Australia

Babyhouse Australia is a brand, committed to providing best boutique, maternity, and children's products at pocket-friendly prices to Australian families.

Challenges

Before partnering with Mastroke, Babyhouse was struggling with business expansion and was unable to reach the vast majority of its Australian customer base. They encountered the following issues:
  • CPA was very high (A$33.13)
  • The primary objective was to increase sales and maintain a good ROAS
  • Additionally, they aimed to channel more attention towards a specific product, namely the Haenim Smart Steriliser
Haenim Smart Steriliser

How did Mastroke help Babyhouse Australia achieve its business goals through the Google Ads Strategy?

Solution

To reduce these challenges, Mastroke offered Search Engine Marketing (SEM) services, initiating a strategic partnership to transform its online presence.

We upgraded the client's account by

  • optimizing Google ads campaigns
  • setting up campaigns
  • categorizing products and
  • managing Google ad spending effectively
Our focus was on campaigns that drove conversions, ensuring increased sales and maintaining a profitable ROAS.

Implementation Process

Google Ads Campaign Structure:

  • We organized Google ad campaigns to give priority to their best-selling products.
  • Segregated ad campaigns based on product categories and allocated budgets accordingly
  • Introduced a dedicated campaign for Haenim Steriliser, boosting its sales and maintaining a strong ROAS
  • Improved targeting by fine-tuning audience signals to reach relevant users

Google Ads Optimization Strategies:

Enhanced Ad Relevance, Quality Landing Pages, Bid Strategy, Ad Extensions, and Budget Allocation to effectively reduce CPA (Cost Per Acquisition).
This approach involved setting up and organizing campaigns strategically, focusing on high-performing products, and implementing various optimization tactics to ensure better sales performance while controlling costs.

Results

Since teaming up with Babyhouse Australia, our plans really helped their business grow a lot.
  • The CPA dropped from A$33.13 to A$17.26, marking a substantial improvement
  • ROAS boosted from 7.38x to an impressive 23.59x
  • When we started, the click-through rate was 1.09%, and the conversion rate was 1.76%
  • Through our refined strategies, we’ve achieved a notable progress, increasing the CTR to 1.12% and the Conversion Rate to 3.66%
Babyhouse Australia Campaign results
When Babyhouse Australia initially joined us, their performance wasn't what they aimed for. However, over the months, our efforts significantly helped to improve their business performance and achieve notable growth.
>Babyhouse Australia shows how a good online plan can really help a brand, from facing problems to selling lots.
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