How did Mastroke help Babyhouse Australia achieve its business goals?
To overcome these challenges, Mastroke offered Search Engine Marketing (SEM) services, initiating a strategic partnership to transform its online presence.
We revamped the client’s account by
Optimizing ad campaigns
Setting up campaigns
Categorizing products and
Managing Google ad spending effectively
Our focus was on campaigns that drove conversions, ensuring increased sales and maintaining a profitable ROAS.
We organized Google ad campaigns to prioritize top-performing products
Segregated ad campaigns based on product categories and allocated budgets accordingly
Introduced a dedicated campaign for Haenim Steriliser, boosting its sales and maintaining a strong ROAS
Improved targeting by fine-tuning audience signals to reach relevant users
Enhanced Ad Relevance, Quality Landing Pages, Bid Strategy, Ad Extensions, and Budget Allocation to effectively reduce CPA (Cost Per Acquisition).
This approach involved setting up and organizing campaigns strategically, focusing on high-performing products, and implementing various optimization tactics to ensure better sales performance while controlling costs.
Since partnering with Babyhouse Australia, our strategies significantly enhanced business growth.
The CPA decreased from A$33.13 to A$17.26, marking a substantial improvement
ROAS improved from 7.38x to an impressive 23.59x
Upon onboarding, the initial CTR stood at 1.09% with a Conversion Rate of 1.76%
Through our refined strategies, we’ve achieved a notable increase, elevating the CTR to 1.12% and the Conversion Rate to 3.66%
When Babyhouse Australia initially joined us, their performance wasn't what they aimed for. However, over the months, our efforts significantly contributed to enhancing their business performance and achieving notable improvements.
Babyhouse Australia is a testament to the transformative impact that a well-crafted digital strategy can have on a brand's fortunes, highlighting its journey from challenges to conversions.