Improving online revenue at an enterprise level isn’t just about running ads—it’s about building a performance marketing engine that aligns customer intent, product demand, and scalable infrastructure.
For Shopify Plus brands, paid acquisition must do more than drive clicks. It must deliver:
In this case study, we break down how Mastroke’s Google Ads services for Shopify Plus helped Wild Oak Boutique move from inconsistent paid performance to a structured, enterprise-ready growth system built for long-term scalability.
As the brand continued to grow, they required a paid media strategy aligned with the expectations of a Shopify Plus ecosystem—where acquisition, conversion, and merchandising must work together seamlessly.
While Wild Oak Boutique had strong products and steady demand, their Google Ads setup lacked the structure and visibility required to consistently attract purchase-ready shoppers and convert traffic efficiently at scale.
When Wild Oak Boutique approached Mastroke, the objective was clear: build a profitable Google Ads foundation that could support Shopify Plus–level growth without sacrificing efficiency.
Despite active campaigns, several limitations were holding performance back:
These gaps directly impacted ROAS, cost per acquisition, and the brand’s ability to scale paid growth with confidence.
At Mastroke, we approach Google Ads services for Shopify Plus merchants with a performance-first methodology designed for enterprise needs—where structure, intent alignment, and reporting clarity drive sustainable growth.
We began with a comprehensive Google Ads audit to uncover:
The account was rebuilt around purchase-driven intent—not generic traffic—creating a scalable framework suited for Shopify Plus growth.
Search campaigns were refined to focus on shoppers with clear buying signals through:
Demand Generation and Display were introduced to expand reach while maintaining conversion focus—supporting future purchase intent without diluting efficiency.
This ensured Wild Oak Boutique appeared when shoppers were ready to buy, not just browse.
For Shopify Plus fashion brands, Shopping is often the highest-impact acquisition channel. Optimization efforts included:
This allowed Wild Oak Boutique to capture product-specific, high-intent searches more effectively and drive stronger commercial traffic.
Enterprise growth requires scaling without compromising efficiency. Spend was reallocated toward campaigns showing stronger conversion signals, with budgets scaled only where ROAS remained stable.
This approach enabled profitable expansion—an essential requirement for Shopify Plus brands competing in high-cost fashion auctions.
To support data-backed scaling, we ensured clear visibility across paid acquisition:
This level of reporting is critical for Shopify Plus merchants managing larger budgets and complex merchandising strategies.
Following the implementation of Mastroke’s Shopify Plus–aligned Google Ads strategy, Wild Oak Boutique saw a measurable shift:
Paid acquisition evolved from unpredictable performance into a controlled, enterprise-ready growth channel.
The improvements reshaped how Google Ads contributed to business growth:
Rather than relying on trial-and-error advertising, Wild Oak Boutique now operates with a Google Ads system aligned with premium commerce expectations.
At Mastroke, we believe Google Ads success for Shopify Plus brands comes from strategy, structure, and intent alignment—not just launching campaigns.
If your Google Ads are driving clicks but not consistent returns—or you’re ready to scale acquisition with enterprise-level control—Mastroke can help you build campaigns designed for performance, not guesswork.
