For fast-growing brands, conversion optimization is not limited to layout changes or isolated UX fixes. It depends heavily on site performance, technical flexibility, and scalable workflows.
When Good Protein partnered with Mastroke, they needed a Shopify Plus setup that could support rapid growth, custom logic, and multi-team development—without compromising speed or customer experience.
Through targeted Shopify Plus conversion optimization, we helped the brand remove performance bottlenecks, streamline development workflows, and build a scalable technical foundation aligned with long-term growth.
So in 2019, he went on a mission to build something better. He spent time sourcing the best suppliers, picking clean ingredients, and building products that actually support your daily diet.
Founded in 2019, the brand quickly gained traction by focusing on clean ingredients, product quality, and customer trust. Over time, Good Protein scaled significantly, selling millions of products and expanding its catalog across multiple nutrition categories.
As the brand matured, its ecommerce platform needed to keep pace. Performance, flexibility, and conversion optimization on Shopify Plus became critical to maintaining both growth and customer expectations.
Good Protein approached Mastroke with four key needs involving technical and operational challenges that were impacting both their conversions and internal efficiency.
Certain areas of the store suffered from slow load times, affecting usability and conversion rates. Improving speed was a priority for better Shopify Plus conversion optimization.
Multiple teams were working on different Shopify themes simultaneously. Without a structured workflow, maintaining consistency with the live store became increasingly difficult.
A Shopify Plus setup was required where developers could collaborate without breaking things.
The brand needed to display different content for different markets, without managing multiple storefronts.
Good Protein wanted specific redirection behavior when users interacted with Trustpilot star ratings— a logic that was not supported natively by standard Shopify setups.
We approached this project with a clear focus: enable performance, flexibility, and collaboration while supporting Shopify Plus conversion optimization at scale.
We began with a detailed technical audit to identify performance bottlenecks. Based on our findings, we:
These improvements resulted in faster page loads and a smoother browsing experience across the store.
To support multiple development teams, we implemented GitHub-based version control on Shopify Plus:
This allowed teams to move faster while maintaining full control over changes.
We implemented a JavaScript-based solution that:
This improved relevance for international visitors without increasing operational complexity.
We built a custom redirect system on Shopify Plus that:
This allowed better feedback handling and more intentional user journeys.
After implementation, Good Protein achieved:
With technical and conversion challenges resolved, the Good Protein team was happy with the end results as they could finally operate at scale without performance issues, and that naturally led to the next question: “How do we bring in more customers and increase revenue?”
Over the next six months, we focused on both technical and on-page SEO. We fixed site health issues, improved crawling and indexing, and optimized for relevant search terms.
Here’s what changed as a result:
All critical technical issues that were holding back visibility and indexing were fixed, giving the site a cleaner and stronger presence in search engines.
To address this, we redesigned their Ads account from the ground up:
Good Protein’s growth required more than surface-level optimization. Performance, development workflows, and customization all played a direct role in improving conversions.
This case study shows how Shopify Plus, when implemented with the right strategy, can support scalable operations, smoother collaboration, and meaningful conversion improvements.
