Specializing in bariatric-friendly foods recommended by physicians and weight loss clinics, Nashua Nutrition provides the convenience of doorstep delivery, ensuring customers can easily access nutritious options tailored to their health needs.
The brand’s commitment to quality and customer satisfaction has made it a trusted partner in promoting healthy lifestyles with accessible and flavorful dietary solutions.
However, despite its strong reputation and dedicated customer base, Nashua Nutrition encountered significant obstacles that hindered its market performance and growth.
Despite offering quality products at affordable prices, Nashua Nutrition struggled with low visibility and brand recognition. This resulted in insufficient website traffic and limited exposure on major e-commerce platforms.
Previously, Nashua Nutrition ran marketing campaigns that lacked targeted audience segmentation. As a result, they failed to effectively connect with potential customers interested in health and nutrition products.
Due to their products falling under the food category, Nashua Nutrition faced challenges with product approval on platforms like Amazon. This occasionally delayed or prevented their products from being listed, impacting sales opportunities.
Despite offering competitive pricing and quality products, Nashua Nutrition struggled to convert website visits into sales.
The company faced difficulties in setting competitive prices that were low enough to attract customers but still made enough profit. Because of this, fewer customers bought from them because they thought the prices were too high compared to other brands.
These services were tailored to achieve e-commerce success for Nashua Nutrition in terms of online presence, optimized sales channels, challenges of low traffic, brand awareness, and sales conversions.
We launched paid campaigns to drive traffic, increase brand awareness, and streamline remarketing efforts. This included automated campaigns for new products and catch-all campaigns for the entire brand that covered everything they sell.
We created brand-specific campaigns for different product categories. We also organized existing client ads by separating them into individual campaigns to manage and target them better.
To make our Amazon ads more effective in terms of reach and visibility, we used the Brand Analytics Search query report. This helped us find relevant keywords and product-related insights. We then incorporated these keywords and insights into their product titles, bullet points, descriptions, and backend search terms.
To maximize return on ad spend (ROAS), we implemented various bid optimization strategies. This included adjusting bids, bidding strategies, and budget allocations based on campaign performance. This helped us reallocate resources from underperforming campaigns to top-performing ones, resulting in increased sales.
We worked with Amazon support to resolve the product approval issues and made sure their products were listed and available on the platform.
We launched multiple display and remarketing campaigns to secure prime product placements and improve lead generation and sales conversion rates.
To mitigate competition from the top-selling product detail page, we promoted their top-selling products with their lower-selling ones. To do this, we used a variety of Amazon ads such as sponsored products, sponsored displays, and a sponsored brand campaign.
This helped us secure placement which resulted in increased visibility and sales.
By implementing the above-mentioned digital marketing strategies, Mastroke managed to address Nashua Nutrition’s immediate challenges. This also helped them achieve massive e-commerce success in terms of improved market performance and sustained growth.
Our team of experts can help you achieve similar e-commerce success! At Mastroke, we are dedicated to offering you the most effective digital marketing services to propel your business growth.
