Mastroke

Scaling Wellness: The Story Behind
RevivPro’s 2.8x ROAS Success

The Story Behind RevivPro’s 2.8x ROAS Success_Banner
If you have a product idea but feel stuck on how to connect with customers, build a store that converts, or scale your marketing without wasting budget, this story is for you.
RevivPro's website store
When Maverick, the founder of RevivPro, approached us, it wasn’t a big brand or a well-established startup. He was a passionate wellness enthusiast who believed deeply in cold therapy and had a clear vision: to make recovery tools accessible to everyone.
  • No online store.
  • No inventory system.
  • No product images.
  • No content.
Just a dream and a few product samples.
A few months later, with Mastroke’s end-to-end support, RevivPro launched as a fully operational eCommerce brand and achieved a 2.8x ROAS through Search Engine Advertising.
Let’s explore how it all came to life and how you can take your idea from a basic concept to a ready-to-sell brand.

Meet RevivPro

Founded in 2020, RevivPro is the brainchild of Maverick, a wellness believer who turned his personal recovery routine into a brand built for everyone.
What started as a passion for cold therapy soon became a mission to help people feel more refreshed, resilient, and recharged in their everyday lives.
Today, RevivPro offers a focused line of recovery essentials, including:
RevivPro's top 3 products - Ice Bath Tub, Ice Bath Tub, Steam Sauna
  • Ice Bath – A simple yet powerful tool for cold therapy
  • Ice Bath Pro – A premium solution with added features for athletes and pros
  • Portable Steam Sauna – An easy, at-home steam therapy experience
RevivPro isn’t just about wellness gear. It’s about building a stronger and healthier routine, accessible to anyone, anywhere.

The Challenge: Vision Without a Digital Foundation

Our client knew what he wanted: a brand that stood for recovery, resilience, and revitalization. But he didn’t know how to turn that vision into an actual online business.
RevivPro's challenges
For most aspiring entrepreneurs, this is where momentum dies. But with the right partner, it’s where things start getting better.

The Road to 2.8x ROAS: Our Launch Strategy in Detail

From day one, we became RevivPro’s full-stack partner, handling every aspect of the digital brand launch from branding and development to creative and performance marketing.
Strategies implemented to Improve RevivPro

1. Store Development and Optimization

We began by building the Shopify store completely from scratch. The goal was to create a clean, fast, and easy-to-use structure that clearly reflected RevivPro’s brand identity.
A strong foundation was important so visitors could navigate the store without confusion and feel confident while browsing. Every layout choice was made to support smooth user flow and better conversions.

2. Product Preparation and Visual Readiness

Before moving into photography, our team carefully assembled and prepared every product. Each item was cleaned, staged, and checked to ensure it looked its best.
This step helped us maintain consistency and professionalism across all visuals and avoided quality issues later in the process.

3. In-House Product Photography

We conducted a complete in-house photoshoot for all RevivPro products. This included setting up proper lighting, choosing the right angles, and capturing multiple views of each product.
Where required, we also created lifestyle-style shots to help customers better understand product usage and value.
RevivPro's complete products set

4. Image Editing and Web Optimization

After the photoshoot, all images were edited to improve clarity, color accuracy, and overall presentation. Backgrounds were refined, and image sizes were optimized for the web.
This ensured the store maintained a premium look while still loading quickly, which is essential for both user experience and ad performance.

5. Custom Theme Setup and Design Consistency

RevivPro's About Us Page
A suitable Shopify theme was selected and fully customized to match RevivPro’s brand style. Fonts, colors, layouts, and call-to-action buttons were adjusted to create a consistent and professional appearance across the store.
This helped guide users naturally toward key actions like product views and purchases.

6. Homepage Structure and First Impression

The homepage was designed to make a strong first impression. Key products, brand messaging, and high-quality visuals were placed strategically to capture attention.
The layout remained clean and focused, helping visitors quickly understand what the brand offers and why it is worth exploring.

7. Collection and Category Organization

RevivPro's Content Work
All product collections and categories were created with a clear structure in mind.
Products were grouped logically so customers could easily browse without getting overwhelmed. This improved overall navigation and supported better search behavior within the store.

8. Product Uploading and Content Accuracy

Each product was uploaded with complete and accurate details, including titles, descriptions, variants, pricing, and images.
Maintaining consistency across all product pages helped build trust and reduce friction during the buying decision.

9. Navigation and User Flow Optimization

The header, footer, menus, and search functionality were optimized to make browsing simple and intuitive.
Customers could easily move between categories and find relevant products without unnecessary clicks or confusion.

10. Mobile Optimization and Responsiveness

The store was fully optimized for mobile users. Layouts, images, and buttons were tested across different screen sizes to ensure smooth browsing, fast loading, and visual consistency on mobile devices.

11. Basic SEO Setup for Visibility

We implemented basic SEO best practices across the store. Meta titles, meta descriptions, image alt tags, and clean URL structures were optimized to support better search engine visibility and indexing.

12. Checkout, Payment, and Shipping Configuration

Payment gateways were set up based on the client’s requirements to ensure a smooth and secure checkout experience. Shipping zones, delivery rates, and logistics settings were also configured to match operational needs.

13. App Integrations and Store Enhancements

Essential third-party apps were installed and configured where needed. These tools helped improve store functionality, performance, and overall customer experience.

14. Final Testing and Quality Assurance

Before launch, the entire store went through a complete testing phase. We checked page speed, responsiveness, product pages, navigation flow, checkout functionality, and overall user experience.
This final step ensured the store was fully ready to convert traffic effectively, helping drive the 2.8x ROAS after launch.

The Results That Moved RevivPro Forward

RevivPro's final results

A fully functioning Shopify store

  • This gave customers an easy, smooth shopping experience and set the brand up for future growth.

A complete product content library

  • Clear and helpful product descriptions and images made it engaging and easier for customers to understand the benefits and feel confident about buying.

A brand identity rooted in authenticity

  • A strong brand story helped build trust with customers and made RevivPro find a solid footing in the wellness market.

A 2.8x ROAS through Search Engine Advertising

  • Showing that the strategy didn’t just work, it delivered real, measurable results in terms of sales.

The Client's Take

RevivPro's Testimonials
And he didn’t stop there. Impressed by the first project, he came back for a second website. That says everything.

The Takeaway: You Don’t Need to Have It All Figured Out

Most new founders think they need a perfect plan before they start. But RevivPro proved that you just need the right idea and the right team.
If you’re someone with a product, a purpose, or a dream and you’re stuck at square one, let RevivPro be your sign to take the first step.

The Result of Vision + Mastroke Execution

At Mastroke, we turn bold ideas into brands that connect, engage, and convert. We help bridge the gap between your product and the people who need it by building awareness, sparking interest, and driving results.
From strategy to store setup, product photos to performance marketing, we are your complete digital growth partner. Just like we were for RevivPro.
Your dream is valid. Let’s build it right.
Book a free consultation and let’s build your brand from the ground up.

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