How a Vietnamese Brand Increased Their In-Store Traffic With The Organic Approach
To leverage the power of SEO for brand building, DonHatNoidia turned out to us. Read how our team of SEO Experts helped the brand achieve a 43.5% Increase In-Store Traffic
DonHatNoidia is a Vietnamese Brand born in 2016 with a small Japanese Shop in Hanoi. Within 2 years of experience, DonHatNoidia expanded the business and opened a showroom to display a full range of products domestic products.
The brand deals in a wide range of domestic Japanese Products and Japanese Exports, including household products, kitchen appliances, sanitary equipment, and other home accessories.
The Challenges Halting DonHatNoidia’s Global Expansion
UV Doan, the owner of ‘Donhatnoidia,’ has come a long way in building his showroom. But, like every story, this one also has its struggles and challenges.
UV Doan is Vietnamese both by heart and by speech. So being a native Vietnamese, it has been a struggle for him in terms of communication.
However, nothing has been able to shake his spirits and motivation to keep doing what he loves. Donhotnoidia did not solely want to build a Japanese supermarket model but wanted to create something more fruitful in terms of culture. The intent was to give each customer a Japanese supermarket experience right inside the showroom. They wanted to expand on a global level.
Experts’ Approach To Move Ahead One Step At A Time
DonHatNoidia reached out to us through the medium of Shopify Experts. Our Digital Marketing experts made UV Doan understand the solutions and the strategies they would use. Donhatnoidia soon availed the digital marketing services of SEO on and off pages which helps the business to rank organically and generate more leads.
The most beneficial aspect of SEO is that people trust organic results. Also, since it is a long-term marketing strategy, it would help them provide content that is google friendly and helps the audience understand them better, and consequently increase the brand visibility and digital branding. With the idea of one step at a time, Donhatnoidia’s digital branding and expansion journey began.
SEO Strategies for Donhatnoidia
The strategies that were used for SEO included:
identifying the issues on the website and resolving the technical issues
optimizing the top-performing pages
optimizing the speed of the website so it can load faster
For off-page SEO, backlinks were created to gain more traffic and clicks on the website
Blogs were published in the Vietnamese language
Along with this, communication with the client was always easy and fast. The experts made sure to resolve the issues from the client's end: this built trust and a strong relationship between both parties. And the results are visible.
This Is What We Accomplished For Donhatnoidia
In just six months of our partnership, Donhatnoidia has been able to:
Increase the click-through rate from 5.1% to 7.1% (20%), and the clicks on the website have increased from 9.41k to 17k
The average position of the company has also gone up from 28.7 to 18.7
Sales increased by 46.5%
Tested different audiences related to the product line
43.5% increase in Website/Store Traffic
44.9% increase in conversions. The conversions increased from 9.41K to 17K
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