Mastroke

A Fresh Start: How Easy Wear Jewelry Rebuilt
Its Shopify Store for Modern Shoppers

Easy Wear Jewelry Banner

Quick Overview

When Easy Wear Jewelry outgrew its old website, the client wanted a store that looked as effortless as her designs.

We moved her brand from Showit to Shopify in just two days. We redesigned everything for a cleaner look, better performance, and a custom bundle feature that lets shoppers create their own jewelry sets.

Client Background

Easy Wear Jewelry was built on a simple idea: jewelry should be easy to wear, not something you struggle with. The brand believes accessorizing should be simple, stylish, and stress-free.
Their pieces are made for people who love jewelry but don’t love dealing with tiny clasps or asking for help to fasten them.
The brand’s founder, Kayla, started this as a college project that quickly turned into a real business. She created prototypes, got patents, and found that so many people had the same problem.
They loved jewelry but didn’t enjoy the hassle that came with it. That’s how Easy Wear Jewelry grew into a brand that helps people wear their favorite pieces with confidence and ease.

Core Problem

As a young entrepreneur, our client had originally built her website on Showit. It’s a great platform for storytelling, but it’s limited in advanced eCommerce capabilities.
Easy Wear Jewelry's Problems
As her business grew, she realized the need for a more scalable, professional online store that could support easy shopping, product customization, and faster checkout.
She wanted a platform that not only looked modern but also functioned flawlessly as an online retail space. One that reflected the innovative, accessible nature of her jewelry line.

Approach: The “Migration & Brand Refresh”

To address our client’s goals, our team at Mastroke applied the Migration & Brand Refresh approach.
The project required not just a platform shift but also a complete design overhaul to elevate brand perception and improve user experience.
We aimed to migrate Easy Wear Jewelry from Showit to Shopify 2.0 while preserving its content and SEO equity. We also introduced a cohesive new look and built a foundation ready for scale.

Solution Implementation

Our Shopify experts completed a full migration from Showit to Shopify in just two days, ensuring zero downtime and data loss.
Beyond the migration, the redesign was focused on balancing aesthetics and usability, turning our client’s vision into a polished and conversion-optimized storefront.

Key implementations included:

Easy Wear Jewelry's Implementation for Shopify

1. Modern Design Refresh

Homepage of Easy Wear Jewelry's Shopify Store

Introduced a new color palette and layout to create a cohesive, minimalist look that aligned with the brand’s mission of simplicity and ease.

2. Content Restructuring

Easy Wear Jewelry's Hompage
Redesigned sections and widgets to improve storytelling flow, making it easier for visitors to understand the brand’s purpose and unique product value.

3. Engaging Visual Experience

Integrated high-quality video content and product sequencing to capture attention and enhance on-site engagement.

4. Custom Bundle Feature

Product page of Easy Wear Jewelry's Shopify Store
We developed a fully personalized Shopify functionality that allows users to create their own “Choose Any 3 Products” bundle. It provided a higher average order value while offering flexibility to customers.
Every design and technical choice was made with the end user in mind, ensuring an intuitive, conversion-friendly experience across all devices.

Impact

The results spoke for themselves. Within days of launch, Easy Wear Jewelry’s new Shopify store offered a smoother, more engaging shopping experience.
The brand’s refreshed identity resonated strongly with its target audience: modern, on-the-go jewelry lovers seeking both style and convenience.

Easy Wear Jewelry's Results after Shopify Store is Launched

  • Seamless Migration: Zero downtime during transition from Showit to Shopify
  • Faster Site Load Times: Optimized for performance and mobile responsiveness
  • Higher Engagement: Increased session duration thanks to video integration and improved navigation
  • Improved Conversion Path: Custom bundle feature boosted product interaction and average order value

Conclusion

This project became one of Mastroke’s best examples of end-to-end migration and creative customization. We combined Shopify’s effective eCommerce framework with a clean, modern design. We helped Easy Wear Jewelry build a store that truly reflects its brand philosophy: effortless elegance.
At Mastroke, we believe migration should feel like transformation, not transition. And for Easy Wear Jewelry, it was exactly that, a fresh chapter for a brand built on simplicity and innovation.
Ready to Transform Your Store?
If your current platform is holding you back, we can help you move to Shopify with zero stress and a fresh new design that actually converts.
Schedule a call with us to build a store your customers will love — just like we did for Easy Wear Jewelry.

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