Through Shopify Store Redesigning, we built custom functionality that went beyond standard themes and apps, helping them create a scalable, easy-to-use shopping experience for both audiences.
As Wild Tiger Boutique continued to grow, it ran into a common challenge faced by many Shopify store owners.
The problem was simple but important. Shopify themes and apps could not fully support this idea without limitations.
Using plugins would have led to workarounds, cluttered navigation, and long-term scalability issues.
They needed custom functionality, not just visual changes.
This project followed our Custom Features & Scalability approach.
This allowed the store to stay flexible, clean, and scalable.
Here is how we turned the idea into a working Shopify experience.
We created a custom homepage layout with two clearly defined tabs:
This ensures that from the very first interaction, visitors know exactly where to go. Instead of scrolling through mixed products, customers make a simple choice and instantly see products that are relevant to them.
This reduced confusion and made the browsing experience feel intentional and organized.
We redesigned the header and menu structure so the two audience tabs are always visible.
Customers no longer need to guess where youth or adult products live.
Once a shopper selects a tab, the entire browsing experience is segmented.
Parents or children can explore children’s collections directly, while older shoppers browse collections designed for them.
This separation helps shoppers stay focused, reduces bounce rates, and improves overall engagement because users are not distracted by irrelevant products.
We refined how products appear under each segment by:
These changes help customers understand what they are browsing and make product discovery faster and easier.
We updated homepage banners and section placements to reflect both audiences clearly.
This visual clarity strengthens brand connection and improves first impressions.
Since a large percentage of shoppers browse on mobile, we made sure:
This ensures a smooth experience across all screen sizes.
Small layout and spacing changes were made to gently guide users toward checkout without being pushy.
Before launch, we tested the entire setup across:
This ensured the custom dual-tab experience worked consistently for all users.
The redesigned store delivered meaningful improvements in both usability and scalability.
Overall, the store now feels more professional, easier to shop in, and ready to scale.
We do not rely on shortcuts or one-size-fits-all apps. Instead, we build custom Shopify solutions that match how your business actually works.
If your Shopify store feels limited by themes or apps, it may be time for a smarter approach.
Let’s talk about how Shopify Store Redesign can help you create a custom, scalable experience for your customers.
