Mastroke

Digital Marketing Success: From Organic Traffic Struggles to a 55% Surge in Online Store Traffic

About Artsy Spot

Established in 2015 as "Artsy Walls and More," The Artsy Spot began as a hobby and later evolved into a thriving business under the ownership of Rachelle. After retiring from her teaching career in 2016, Rachelle seized the opportunity to expand, resulting in the creation of two additional shops: "Artsy Shirts and More" and "DD By Artsy Walls."
These have since been consolidated into a single, user-friendly destination, known as THE ARTSY SPOT. The Artsy Spot takes pride in its ability to create custom designs, provide excellent customer service, and offer a diverse range of stylish home improvement, decor, and gift-related needs.
Supporting a Worthy Cause
The company shares a percentage of its revenue earned for a noble cause and is associated with Living Water International.

Challenges:

The store struggled to attract organic traffic, as it failed to appear on the first page of Google search results. The website's performance was also a major obstacle, with slow loading speed and frequent technical glitches deterring potential customers from making purchases.
Additionally, its marketing efforts failed to resonate with its target audience, leading to poor engagement on social media platforms and a lack of customer interest.
Given these challenges, the store faced the following key issues:
  • Unable to rank on Google
  • Low-performing website
  • Poor engagement
  • Conversions were not satisfactory, resulting in low sales and revenue.

Solution

After Mastroke experts briefed Artsy Spot about their services, the owner signed up for a dedicated digital marketing strategy to address the store's challenges.
Services offered: Search Engine Optimization
Search Engine Optimization focused on improving Artsy spot website's visibility on search engine results pages as compared to other businesses from the same niche .
By utilizing the best SEO strategies, Artsy Spot significantly enhanced their online marketing efforts.

Implementation Process

  • Customization: Tailor made digital marketing strategy to address their store’s issues.
  • Off-Page SEO optimization involving :
    • Blog directory submission
    • Blog writing and posting
    • Social profile creation and promotion
    • Guest posting on relevant sites
    • Bookmarking on relevant sites
    • Resolving speed or page loading issues
  • On-Page optimization :
    • Optimized title elements
    • Resources formatted as page links
    • Rectified orphaned pages in the sitemap
    • Upgraded low Text-HTML ratio
    • Updated missing meta descriptions
    • Optimized pages with broken links
    • Removed 4xx Errors and irrelevant pages in the sitemap
    • Removed duplicate title tags, H1 tags, meta description
  • Resolving speed or page loading issues on relevant sites.

Results

With our holistic strategies and tailored approach we were able to cater the desired results
The Artsy Spot Grades CS
The Artsy Spot KPI’s
The Artsy Spot User Acquisition
The Artsy Spot Conversion

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