Amazon Launch Done Right: Vanity Slabs Hits
14.6× ROAS via Optimized Listings & Ad Campaigns

Facing roadblocks in establishing its presence in the Amazon marketplace and low ROAS, Vanity Slabs reached out to Mastroke for a detailed plan. Within three months, their ROAS increased to 14.61 %. Let’s discover how…

About Vanity Slabs

Based in the U.S., Vanity Slabs is a trading card and supplies company. It specializes in creating the first multi-purpose reusable protection capsule (slab) for trading cards.

In addition, it provides versatile sizing options of their slabs for customers to buy from. You can check out a variety of choices from here.

Challenges Faced by Vanity Slabs

Vanity Slabs offers its customers diverse slabs to store playing cards. Still, they faced challenges in establishing a foothold in the Amazon marketplace and having low ROAS (Return on Advertising Spend).

A few of the key challenges were

Setting an account on Amazon

The first challenge was establishing Vanity Slabs’ presence on the Amazon shopping platform.

Listing optimization

Another challenge was to have a product listing on Amazon. An engaging product listing was required for Vanity Slab’s higher ranking on search engines.

Campaign management

The final key challenge was driving sales for this company. To achieve that, work on advertising campaigns was required. Simultaneously, it was necessary to manage advertising costs while working on campaigns.

Digital Marketing Solutions by Mastroke

Our marketing professionals team at Mastroke devised an exhaustive digital marketing solution to address their challenges.

We came up with the following strategies:

1. Account Setup on Amazon

We started by conducting comprehensive research on their website to understand the type of Amazon seller accounts they require.
Thereafter, there was the need for an Amazon brand registry. It is an exclusive program offered by Amazon to protect the intellectual property of any brand. Our team efficiently assisted in carrying out the brand registry for Vanity Slabs.
The final step of account management was configuring the backend settings for them. We configured those settings for them efficiently.

2. Optimizing Lists

After setting up the account for Vanity Slabs, we worked on listing optimization for them.
Our team conducted thorough keyword research to identify high-volume and relevant keywords.
We ensured the inclusion of those keywords within Vanity Slabs’ product titles and descriptions.
Our team also optimized product images and A+ content for them to convey their product benefits.

3. Managing Advertising Campaigns

Lastly, we worked on managing campaigns for them. A detailed advertising strategy was planned by considering the budget constraints and their advertising goals.
Amazon advertising features three ad types- sponsored product ads, sponsored brands and product display ads. We used a combination of all three to maximize reach for Vanity Slabs.
After starting campaigns, our team regularly monitored those campaigns. Adjustments were made for bids, keywords and targeting parameters to optimize for sales.
Lastly, we leveraged analytic tools like Microsoft Excel and Power BI to get data-driven insights for Vanity Slabs.

Results

The digital marketing team of Mastroke produced impressive results for Vanity Slabs after applying the above solutions.

This company achieved increased visibility of its products via impressions and clicks after our team optimized its product listing on Amazon.

There was also a remarkable increase in sales of their products after effective campaign management by our team.

Overall, their brand became widely recognized and there was an increase in customer loyalty.

Visual of Results

February

April

The improvement from February to April can be quantified as follows:

Conclusion

Are you ready to unlock the full potential of your e-commerce business? Our team at Mastroke can help you in your journey to success.

If you’re interested in knowing more, email us today at contact@mastroke.com.

Industry
Trading Cards & Collectibles
Business Name
Vanity Slabs
Products
Multi-purpose reusable protection capsules (slabs) for trading cards
Country
United States
Challenges
Amazon Account Setup, Listing Optimization, Campaign Management
Achievements
Increased product visibility through higher impressions and clicks.

Amazon Launch Done Right: Vanity Slabs Hits
14.6× ROAS via Optimized Listings & Ad Campaigns

About Vanity Slabs