A climate-neutral company, Wolle Halle has proudly served a growing community of customers, offering sustainable products for the environmentally conscious artisan.
Founded in Canada, Wolle Halle provides yarn delivery across Europe. Some of the varieties include linen, cashmere, cotton blend, and bamboo.
Although Wolle Holle had all the essential elements for success—high-quality products and streamlined operations—they struggled to make an impact in the market.
Their challenge in connecting with their target customers prevented them from achieving their sales goals and standing out from the competition.
In short, Wolle Holle faced two key challenges that were hindering their growth:
To help Wolle Halle overcome their challenges and achieve their goals, we designed a well-rounded social media strategy.
This strategy focused on a mix of organic social media efforts, engaging user-generated content (UGC), and targeted advertising to build a strong online presence and drive meaningful engagement.
For organic efforts, we focused on Instagram (IG) and Facebook (FB). These platforms were chosen because they are highly visual and community-driven, making them ideal for showcasing Wolle Halle’s engaging and visually appealing content. Moreover, these platforms have a strong presence of users who are passionate about crafts, DIY projects, and fashion, aligning perfectly with Wolle Halle’s target audience.
We focused on reaching the right audience with organic content. The goal was to engage Wolle Halle’s current followers and also attract new ones who shared similar interests and values.
We created a variety of engaging content tailored to resonate with Wolle Halle’s audience:
We shared real posts from the community, like pictures and stories from customers. These posts felt authentic and helped build trust with new followers; such as:
Here are a few examples of the UGC posts we created for them:
We posted short, fun videos and stories to keep things interactive. We also jumped on popular trends, challenges, and content formats to reach more people. By using these, we were able to catch the attention of a wider audience.
We made sure Wolle Halle’s content was engaging and reached the right people at the right time. Posts went live daily during the most active hours, and everything was in German to connect better with the audience. Keeping a consistent style and high-quality visuals across platforms helped strengthen the brand and build a loyal community.
In addition to organic efforts, we implemented targeted advertising campaigns to further expand Wolle Halle’s reach and drive conversions.
We focused on reaching specific groups, such as past website visitors, cart abandoners, and people interested in yarn, wool, knitting, and crochet. Additionally, we targeted older demographics and parents to expand the reach further.
We used different types of ads to showcase Wolle Halle’s products and connect with the audience:
Simple yet visually appealing ads that highlight one product or message at a time.
Engaging videos and carousel ads displaying multiple products from Wolle Halle’s collection, allowing people to browse and choose directly from the ad.
Our integrated approach resulted in impressive outcomes for the brand.
Implementing Mastroke’s strategies resulted in an impressive month-on-month average ROAS of 9x. This achievement was especially significant in the colder regions of the EU, where it aligned perfectly with the seasonal demand for wool products.
Wolle Halle’s social media following saw impressive growth, reaching 17.3K on Instagram and Facebook.
Additionally, Wolle Holle saw remarkable growth in both traffic and engagement.
The increased traffic translated into heightened brand awareness and recognition, allowing them to connect with their target audience more effectively. A growing social media following helped build a loyal customer base, solidifying their brand presence in the market. Ultimately, this led to improved sales, driving their business closer to achieving their goals.
