Business Data Analyst - Market & Competitive Intelligence
Lucknow (Onsite)
Not Specified
About Us:
At Mastroke, we don’t just run digital campaigns — we craft digital breakthroughs. Founded in 2019, we've grown into a 100+ strong team of creatives, strategists, and marketers driven by one bold mission: to empower people and businesses to grow fearlessly in the digital era.
We specialize in building performance-driven strategies across paid ads, social media, content, and branding — all designed to move the needle, not just the metrics. Whether you're a startup or an enterprise, our full-funnel solutions help you scale with clarity, creativity, and confidence.
Why Work With Mastroke?
Growth Starts Here
We’re not just building brands — we’re building careers. Mastroke is where learning curves become launchpads. Whether it’s creative, performance, or strategy — your work here matters.
Diverse Clients, Global Impact
From fast-scaling startups to global enterprises, we partner with brands across EdTech, SaaS, Retail, Healthcare, and beyond. Every project is an opportunity to create something powerful.
Performance-Obsessed, Data-Driven
We live in the numbers. We build campaigns that don’t just look good — they deliver results. Our ad accounts are managed with precision, and our creatives are backed by data insights.
Collaborative Culture, Flat Structure
At Mastroke, there’s no red tape — just red-hot ideas. We work in agile pods, thrive on collaboration, and celebrate every win as one team.
Work That Wins
We’re proud of our track record — not just in ROI but in recognition. Our campaigns have driven millions in revenue, and our culture wins hearts just as much as awards.
What We’re looking for:
We're on the hunt for a sharp, market-savvy Business Data Analyst to fuel our next phase of growth. In this role, you won’t just analyze what’s happening—you’ll help shape *what comes next*. Your core mission? Leverage deep market intelligence to uncover trends, quantify opportunities, and drive data-informed decisions across our solution strategy, pricing models, and go-to-market approach.
What you will do:
- Lead market trend research and competitive benchmarking to identify whitespace opportunities and market gaps
- Analyze product, service, and pricing models of competitors to provide actionable recommendations for positioning and GTM strategies
- Define, track, and report KPIs that evaluate success of products, services, and pricing strategies in the marketplace
- Collaborate with marketing, sales, and product teams to align insights with real-world business execution
- Leverage tools like Google Analytics, CRM, and internal platforms to study user behavior and market performance
- Translate findings into concise recommendations on what we should build, improve, or sunset
- Experience in data/business analysis with a strong market/competitor research focus
- Proficient in Excel, SQL, and BI tools.
- Familiarity with marketing data tools (Google Analytics, CRM, Tag Manager)
Bonus Points If You’ve Got These!
- Exposure to Python or R for statistical analysis or data automation or predictive modelling.
- Experience with CRM platforms, eCommerce analytics, or digital marketing campaigns.
- Familiarity with tools like Alteryx, Smartlook, or Tag Manager is a plus.
- Background in eCommerce or SaaS market intelligence
- Exposure to pricing strategy, product-market fit analysis, or digital campaign optimization
Perks and Benefits
- High-impact ownership on strategic product & pricing decisions
- Direct visibility into business planning and executive decision-making
- Opportunity to shape market-facing services that drive measurable growth
- Get access to global clients and international exposure
- Hybrid work culture with flexible options
- Sponsorship for certifications, trainings, and events
- Weekly knowledge-sharing sessions and a supportive growth environment