A Reliable and Accurate GA4 Migration from Universal Analytics.
We are a well-recognized and credible advertising and marketing company who have looked after a number of independent clients in migrating their business websites from the old Universal Analytics to the next generation, Google Analytics 4.
In October 2020, Google Analytics announced a new version called Google Analytics 4 (GA4) as a future of measurement, and from 1st July 2023, old Universal Analytics will no longer process data. The older data will still be available for six months; however, your data must be migrated extensively before the given time to avoid any significant data loss.
At Mastroke, we have a team of analytics experts and specialists to help you make the smooth transition of this whole process.
Key Benefits of Implementing GA4
GA4 uses a measurement model based on events and parameters, whereas Universal Analytics is based on sessions and pageviews.
Support Diverse Platforms
GA4 provides a platform for website and mobile applications for data consolidation in a single property, whereas UA provides for websites only.
Enhanced Measurement Features
GA4 allows automatic tracking for specific events such as scroll tracking, site search, file downloading tracks, and outbound clicks.
Provides Accurate Cross-Device Insights
It encourages a better understanding of the customer purchase journey across multiple platforms and determines the marketing campaign’s effectiveness.
Examine Properties of Universal Analytics
The main objective of this audit is to examine/debug the existing parameters so that we can transfer all the required tags, triggers, variables, and other parameters to the GA4 property.
Set Up Reporting Panel
GA4 reporting interface appears different and challenging to tackle. We are here to provide solutions for your reporting requirements by creating dashboards in the Google Looker Studio.
Creating a Solid Migration Strategy
After auditing and determining the essential tags and triggers, the next stage would be to map the ideal setup for Google Analytics 4 phase-wise.
Setting up GTM and GA4 properties
Implementation of GA4 measurement ID
Tracking of events and conversions
Updating event parameters for GA4 custom dimensions
E-Commerce tracking implementation
Scale your Business without Interruptions:
Migrate to GA4 with us.