Data Analyst Trainee
Lucknow (On site)
: Fresher’s
Not Specified
Job Description:
We are seeking a Marketing Data Analyst to join our Digital Marketing Analytics team. The Analyst is expected to play the role of a trusted advisor to various marketing functions by delivering actionable insights through data and analytics into the day-to-day and strategic decision-making process. This is an extremely high visibility role to drive marketing transformation and will involve tremendous learning in a fast-paced environment.
This is a role for someone who thrives in a highly ambitious and dynamic environment. So if you are looking for an opportunity with the freedom to innovate, don't miss this.
Key Responsibilities Areas:
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Compile, identify trends, and evaluate data to support the E-Commerce team in decision-making
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Identify and track KPIs on web traffic and lead conversion funnels
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Good understanding about the ecommerce Industry.
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Must have brief understanding about the CRM tools.
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Monitor user engagement levels from Client Data Base, website and Client communications
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Track new member subscriptions, cancellations and retention of clients by member level
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Measure and monitor adoption of new features and post production builds
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Able to understand and in building data visualization dashboards with Advanced Excel.
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Analyzing and reporting on business-sensitive data, presenting findings and suggestions for business process improvements.
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Brief knowledge in Data analyzing, Data cleaning, & writing VBA/Java scripts for automations of the task.
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Good understanding of regular expressions to find and manipulate the patterns in data, and investigate errors.
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Work closely with e-Commerce staff during code deployments, troubleshooting efforts
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Regular data extraction from internal and External Data base.
Required skill-set:
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Takes an analytical approach to problem solving
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Ability to set goals and meet deadlines in a fast paced working environment
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Preferred Certification courses in Data Analyst and Digital Marketing
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Advanced excel and data manipulation skills
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Excellent Communication Skills (Especially, written)
Preferred:
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Any B. tech/ B.E Graduate /MCA or Post Graduate master degree.
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Candidates with Certification in Digital Marketing and Data Analyst.