Social Media Marketing Team Leader/ SMM Performance Manager

Lucknow (Onsite)
Not Specified

About the Company:

We're a Digital Marketing And Advertising Agency focused on People's Growth. Our philosophy is simple - to look at the bigger picture of businesses and bring out the best through simple yet effective digital marketing solutions. Mastroke is a team of advertising & marketing professionals who are always working their best to operate like humans and not just employees. We started off as a handful of members in 2019 and have now grown to a dynamic team of more than 200 members at all levels. Now, we aim to bring reality to the digital marketing sphere and keep businesses alive in the highly competitive online world - irrespective of business size, industry, or race as Mastroke further aims to grow in all verticals of the digital marketing world at the global stage. We are currently seeking a highly skilled and experienced Social Media Marketer to join our team.

What is essential to us:

  • A candidate with a profound understanding of Digital Marketing.
  • Specialization in the field of Social Media Marketing is highly valued.
  • Applicants with a marketing-focused background are encouraged to apply.
  • We seek individuals with a strong commitment to personal and organizational growth.
  • A willingness to assume a leadership role and collaborate with existing team leaders to drive company expansion is essential.
  • The ideal candidate will actively contribute to our organizational objectives and embrace the transformative journey we envision for our company in the years ahead.
  • Candidates should possess business acumen coupled with a solid track record in Digital Marketing.

What we are looking for:

  • Leadership Experience: a proven track record of leadership roles in digital marketing and advertising agencies,showcasing their ability to lead and inspire teams.
  • Team Management: Demonstrate the capability to manage and mentor teams of digital marketing professionals, fostering a culture of growth and collaboration.
  • Strategic Vision: Showcase a strategic vision for the company’s digital marketing efforts, including the ability to set clear objectives, define strategies, and execute comprehensive plans.
  • Client Relationship Management: Highlight expertise in building and nurturing strong client relationships, understanding their needs, and delivering tailored solutions.
  • Change Management: Show experience in effectively leading teamsthrough periods of change, adapting to industry shifts, and implementing innovative practices.
  • Market Insight: Exhibit a deep understanding of industry trends, competitor landscapes, and emerging technologies in digital marketing and advertising.
  • Strategic Decision-Making: Illustrate strong decision-making skills, particularly in situations that impact the company’s growth and profitability.
  • Risk Management: Showcase the capability to assess and mitigate risks in digitalmarketing strategies, ensuring a balanced approach between innovation and stability.
  • Client-Centric Approach: Emphasize a commitment to aligning business strategies with the client’s objectives and delivering value-added solutions.
  • Global Perspective: Emphasize experience in navigating diverse international markets and cultural nuances.
  • Organic Growth:Develop and implement strategies to grow followers and engagement organically.Optimize content and strategies for organic reach and engagement.
  • Paid Social Media Advertising:Create and manage paid social media campaigns on platforms like Facebook, Instagram, Twitter, LinkedIn, etc.Develop ad creatives and copy that align with campaign objectives Monitor and optimize ad performance to maximize ROI.
  • Budget Management:Manage and allocate the social media budget effectivelyTrack and report on budget spend and performance metrics.
  • Crisis Management:Develop and implement crisis management plans for social media. Handle negative comments or crises with professionalism and poise.

Roles & Responsibilities:

  • Manage paid campaigns for client accounts on social media platforms such as Meta (Facebook & Instagram), LinkedIn, Pinterest, Twitter, etc.
  • Analyze new prospects’ PPC requirements and create analysis reports, including expected CPC, ad budget, conversion rates, etc.
  • Identify and analyze CRO (Conversion Rate Optimization) factors required for client websites and collaborate with the respective team to find resolutions.
  • Monitor and optimize client account campaigns daily to achieve monthly goals and targets.
  • Take direct responsibility for campaign planning and implementation, budget management, performance review, optimization, and analysis for assigned client accounts.
  • Set up goals, funnels, and e-commerce tracking in Google Analytics.
  • Conduct daily monitoring and reporting of campaign performance, leading calls, reports, and face-to-face meetings with batch leaders and upper management.
  • Develop a deep understanding of social media performance, including performancedrivers across markets.
  • Perform daily client workflow and reporting activities such as audit reports, and bimonthly, and monthly reports.
  • Attend face-to-face client meetings and calls, including introductory meetings, and bimonthly and monthly data calls.
  • Proactively raise concerns and highlight opportunities asrequired.
  • Manage a team of professionals and actively review their work to maintain high-quality standards.
  • Provide valuable insights and strategies to contribute to the overall development and growth of the company.
  • Prioritize clientretention strategiesto ensure long-term partnerships.
  • Keep abreast of current trends and changes in Social Media Marketing to maintain a competitive edge.

Technical Requirements:

  • Strategic Planning: Ability to develop advertising roadmaps for e-commerce businesses on social channels in advance.
  • Campaign Management: Experience in creating and managing paid ad campaigns onsocial media, with a focus on targeting specific audiences.
  • Data-Driven Decisions: Proficiency in reading and analyzing campaign metrics, makingdatadriven decisions for campaign growth.
  • Split Testing: Skill in split testing various variables within ad campaigns and scaling the ones that perform well.
  • Client Interaction: Assisting clients with operational action plans on their accounts, including conducting regular progress meetings.
  • Performance Metrics: Delivering campaign results in terms of ROAS (Return on AdSpend) in both the short and long term.
  • Platform Expertise: Setting up necessary business assets on social media platforms such as Meta, LinkedIn, Pinterest, etc.
  • Troubleshooting: Troubleshooting and resolving errors on business accounts to ensure smooth campaign execution.
  • Conversion Optimization: Knowledge of conversion rate optimization techniques to enhance campaign effectiveness.
  • Creative Skills: Ability to generate creative ideas for graphics in ads and write compelling ad copies that convert on the respective channels.

General Requirements:

  • A minimum of a graduation degree from an accredited university or college.
  • Strong knowledge of SMM / SMO concept and should know the concept of Shopify clients (B2B, B2C, C2C ).
  • Good understanding of both paid and organic marketing.
  • At least 4 years of hands-on experience in social media marketing, preferably with experience managing large budgets and working with platforms such as Meta (Facebook & Instagram), LinkedIn, Pinterest, Twitter, etc.
  • Previous exposure to both agency and client environments is highly desirable.
  • Ability to assess performance, define strategy, prioritize tactics, and drive growth and profitability.
  • Strong problem-solving mentality with a focus on finding efficient ways to improve processes.
  • Excellent written and verbal communication skills.
  • Ability to work independently, in a structured manner, and deliver excellentresults.
  • Innovative and curious mindset with a willingness to challenge the status quo.
  • Strong prioritization and time management skills, with the ability to manage multiple projects and collaborate effectively.

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    Department: Social Media Marketing ( SMM / SMO )
    Job Type: Full Time (0)
    Job Location: India | Lucknow

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