Get to Know Your Customers Better in 5 Ways
By Shubhranjali Nigam • October 7, 2024 • 5 mins read
Knowing your customer’s pain points and needs leads to a long-lasting relationship and sustains your business. “Get to Know Your Customers Day”, a day i.e. celebrated every third Thursday of January, April, July and October allows companies to understand their customers. This in turn helps to build a trusting relationship with your customers.
Why Knowing Your Customers Matters?
Customers are the main pillars of support for any business to thrive and succeed. As per the book Marketing Metrics, businesses have a 60-70% chance of selling to customers who have engaged with them before, while the probability of selling to a new customer can be as low as 5-20%.
By focusing on knowing your customers better, the chances of an increase in a brand’s reputation also increase.
Putting your customers first can make them feel important. Doing so will help your business grow and build market credibility.
5 Ways to Strengthen Your Bond with Customers
Listening rather than just hearing out your customers can make your customers feel valued and cared for. Besides that, here are 5 ways by which you can strengthen your bond with customers:
I. Use Online Engagement to Connect with Customers
Connecting with your customers in a digital environment holds the key to knowing them more.
Imagine you are building a personal brand on LinkedIn and your audience is trying to engage with your posts using the comment section.
If you don’t reply to their comments, the chances of them feeling ignored will increase. This will also lead them to avoid engaging with your posts in the future.
Likewise, for your business to excel you need to engage with your customers consistently. They will feel understood and appreciated when you reach out to them to understand their buyer experience.
How to Build Online Engagement?
To engage with your customers online you can:
- Share your company’s milestones– Success shared leads to happy customers. By sharing your company’s milestones with your customers they will feel part of your success.
- Acknowledge their feedback– Acknowledge your customers’ reviews, suggestions and concerns to show them that their feedback is important for your business.
- Build a strong community– You can increase your brand awareness by building and forging a strong community comprising your customers.
II. Reward Customers for their Feedback
Rewarding your customers for offering feedback can motivate them to remain loyal to your services for the long term. Their feedback can also help to work on your services.
What to Consider While Rewarding Customers?
- Respect their time– Appreciate and respect the time that your customers take out to offer their feedback. You can do that by offering them perks or discounts.
- Resolve negative feedback– If any of your customers offer you negative feedback, then resolve the issue by providing them with coupons or special offers. This way you can give them a chance to reconsider your services.
- Offer meaningful rewards– Make sure that the rewards that you offer are meaningful and offer some value to your customers.
III. Conduct Customer Surveys
Customer surveys help you to gauge whether your customers are satisfied with your services or not. At the end of the day, their satisfaction matters for your business to flourish.
Properly designed surveys can give insights to improve your customer experiences.
How Customer Surveys Help?
- Understanding your customers- You get to understand your customers’ pain points and their unique preferences.
- Understanding their purchase patterns- You can learn the motivating factors behind your customers’ purchase decisions. This can help you in making future business decisions.
- Increasing customer retention- You can retain your customers better by valuing their responses and feedback through surveys.
IV. Implement Customer Loyalty Programs
Launching your customer loyalty program is a great way to Get to Know Your Customers if you don’t already have one. Customers will consider buying from your brand if they are enthusiastic about it.
Customer loyalty programs are solidified methods for growing and sustaining market share. They can also supercharge your customers to make them advocates for your business.
According to the Global Loyalty Customer Report 2024 from Antavo, 27% of companies’ total marketing budget is allocated to customer loyalty.
Tools to Set Up a Loyalty Program
- Customer data– For tracking your customers’ preferences and purchasing behavior, you need customer data.
- Reward system– This is needed to help you in rewarding your customers.
V. Give Back to the Community
A groundbreaking global study reveals that consumers are four to six times more likely to purchase and protect a Purpose-Driven Company.
94% of global consumers say it is essential that the companies they engage with have a vital purpose and prove they will reward those who do. Yet 37% of consumers do not believe companies today have a clear and strong purpose.
Ideas to Give Back
- Support your customers’ causes– Discuss with your customers the causes that matter to them and work on aligning your efforts with its values.
- Promote your charitable efforts– Leverage social media to promote charitable causes that your business supports. You can also involve your customers to participate in such causes.
Make the Best of “Get to Know Your Customers Day” This Year!
As it is said, “Every good intention is rewarded,” so on this get-to-know-your-customers day, invest in a good cause and see the results for yourself.
This “Get to Know Your Customers Day” focus on building loyal relationships that help you make meaningful connections with your customers. Remember, we are all customers. So always treat your customers the way you would want to be treated.
Hopefully, these ideas will help you establish a strong base for loyal and fruitful relationships with your customers. Be on the lookout for more tips from us; we will share them here.
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