Power Of Visual Content Marketing: The Visual Revolution

By Avitanshi Srivastava June 13, 2023 9 mins read
TAGS : Digital Marketing , infographics , marketing strategy , Visual content marketing

What is Visual Content Marketing

It’s no secret that in today’s digital age, visual content marketing has become an incredibly powerful instrument for businesses looking to connect with their audiences. With attention spans shrinking and competition increasing, brands have started recognizing the significance of using visually appealing content to make a lasting impression.

Visual content has proven its ability to grab the attention of potential customers and engage them in a way that text-based content cannot. As can be seen, graphical content, such as images, memes, videos, and infographics, can be credited for generating the maximum level of audience engagement.

As a result, incorporating visual branding into your marketing strategies has become crucial to businesses’ efforts to reach and connect with your audience. Therefore, in this blog post, we will explore the power of visual content marketing and provide you with the knowledge to create visually pleasing and engaging marketing campaigns that help you achieve your marketing goals.

The Impact of Visual Content On Marketing

Visual marketing is integral to branding and can help establish a strong brand identity. It plays a critical role in communicating your company’s values, mission, and personality to consumers through visual elements. The impact of visual content marketing in these areas is highly significant, as it can capture people’s attention, increase user engagement, and create a lasting impression on the audience.

The psychology behind why visual search is so popular among people is also worth noting. Here are some points that explain why visual content is more effective than text-based content:

  • The human brain processes visual content much faster than text, which affects how people remember and engage with information.
  • Visual content can evoke emotions and create a stronger bond with the audience.
  • Visual content is more shareable and has the potential to go viral, which can lead to increased brand awareness and reach.
  • Complex information can be simplified and made easily understandable through visuals.

The Power of Visual Content Marketing Statistics

Some Popular Visual Content Marketing Statistics Marketers Should Know About

Here are some latest and most significant visual content marketing stats you should be familiar with.

Humans Love Good Visuals

  • Across all types of content, visuals increase the viewer’s desire to engage by 80%.
  • People follow visual instructions 323% better than written instructions.
  • People can recall 65% of the visual content they see almost three days later.
  • 40% of marketers said creating more visual and video content improved their content marketing.
  • When asked which tactics best help propel blog content in the SERPs, 33% responded with, ‘Adding visuals such as images and videos.’
  • Color can improve brand recognition by up to 80% and attention span and recall by 82%.

Contribution of Visuals To Business Growth

  • According to a recent survey report, many marketers credited video with increasing dwell time, traffic, leads, sales, and reduced support queries- while 92% of marketers said that they get a good ROI on video content, up from 87% in 2022.
  • 79% of people say they’ve been convinced to purchase an app or piece of software because of a video.
  • Studies have pointed out that infographics have the potential to increase your website traffic by as much as 12%.
  • 92% of video marketers reported that video gives them a positive ROI.

Visuals Are Vital For Building A Customer-Centric Brand

  • 96% of marketers agree that videos have helped increase user understanding of their product or service.
  • 96% report watching explainer videos to learn more about a product, with 89% being swayed to make a purchase.
  • The word ‘Infographic’ has a global search volume of more than 600k.
  • 91% of businesses use video as a marketing tool.
  • 91% of consumers want to see more online video content from brands.

Types Of Visual Content

Visual content comes in many forms, and choosing the right type of visual content can significantly impact your marketing campaign’s success. Here are some common types of visual content for marketing that marketers and businesses are using:

  • Images: High-quality images can be used to showcase products, convey emotions, and create a brand identity.
  • Videos: Videos can be used to tell a story, demonstrate products, and engage the audience in a more immersive way.
  • Infographics: Infographics can present complex information in a simplified and visually appealing manner.
  • Animations: Animations can be used to showcase products or services, explain complex processes, and engage the audience in a fun and interactive way.

Each type of visual content has its own strengths and weaknesses, and understanding these can help businesses to choose the right kind of visual content.

Deciding The Right Type of Visual Content

You should consider marketing objectives and audience preferences when deciding which type of visual content to use. For example, if your aim is to showcase a product or service, then images or videos may be more effective for you.

If you want to educate your audience, then infographics or animations may be more appropriate. Understanding the target audience’s preferences and behaviors can also help you to choose the right type of visual content to engage and connect with their audience.

Additionally, you need to stay updated with the latest visual content marketing trends to capture your target audience’s attention. Some current visual content marketing trends include short-form videos, interactive content such as polls and quizzes, personalized and user-generated content, and visual search.

Other trends include virtual and augmented reality in marketing, the adoption of 360-degree videos, and the increasing popularity of brand storytelling techniques. These trends reflect a shift towards more immersive, engaging, and personalized visual content that can help businesses bond meaningfully with their audience.

Creating Visually Appealing Content

Creating visually appealing content is essential for a successful visual content marketing strategy. Here are some valuable tips and guidelines for creating visually appealing content to meet all your marketing needs:

  • Use high-definition images and videos that are relevant to the marketing message.
  • Choose the right color palette that aligns with the brand and resonates with the audience.
  • Use proper formatting, such as headers, bullet points, and white space, to make the content more readable and engaging.
  • Incorporate visual hierarchy to guide the audience’s attention to the most important information.
  • Use typography effectively to convey the brand’s personality and tone.

Importance Of Branding And Consistency In Visual Content Creation

In addition to the above guidelines, branding, and consistency are crucial for creating visually appealing content.

  • Consistency in visual elements, such as color, typography, and imagery, helps to create a strong brand identity that is recognizable and memorable.
  • Incorporating brand elements, such as logos and slogans, in the visual content increases brand recognition.
  • Similarly, consistent formatting and design elements create a consistent user experience across all visual content.

Therefore, you need to ensure that the visual content aligns with the brand’s values and messaging to create a strong brand identity. By following these helpful tips, you can create visually appealing content that is aesthetically pleasing and aligns with your brand identity and messaging. This can increase engagement, build brand recognition, and achieve marketing objectives.

Also read: Brand Identity vs. Brand Image: Understand the Difference and Importance

Examples of Successful Visual Content Marketing Campaigns

There have been many successful visual content campaigns that have demonstrated the power of this marketing approach. Some visual content marketing examples of successful campaigns include:

  • Starbucks’ “White Cup Contest” encouraged customers to decorate their cups and share their creations on social media using the hashtag #WhiteCupContest. The campaign resulted in an influx of user-generated content and engaged customers in a fun and creative way.
  • GoPro’s “Be a Hero” campaign focused on showcasing the versatility and durability of its cameras through user-generated content. The campaign encouraged customers to submit their footage and photos taken with their GoPro cameras, resulting in an abundance of stunning and exciting content demonstrating the power of the brand’s products.
  • Apple’s “Shot on iPhone” campaign featured stunning images taken by real people, highlighting the quality and capabilities of the iPhone’s camera. By showcasing user-generated content in a creative and visually appealing way, the campaign effectively engaged the audience and emphasized the brand’s commitment to innovation and excellence.

Also read: 7 Successful Brand Taglines That Took The Internet By Storm

These campaigns demonstrate the importance of having a solid content marketing strategy and leveraging visual elements to establish your brand presence among your audience and drive engagement and sales.

Final Thoughts

In a nutshell, visual content marketing is a powerful tool to help businesses. In this blog post, we discussed the importance of visual content in marketing and its impact on audience engagement. We also explored the different types of visual content businesses can use to their advantage for better results.

Therefore, we encourage businesses to incorporate visual content into their content strategy to achieve their marketing objectives. This post offers tips for businesses to create visually appealing content that aligns with their brand’s tone and voice and appeals to their audience.

By following these suggestions, companies can create content that captivates their audience’s attention. This will help them communicate their products, services, or offerings effectively.

Did you find this article helpful? We will be posting more on the latest trends and best practices in visual content marketing in the upcoming weeks. So stay tuned to our blog and take advantage of every update.

About The Author

Avitanshi Srivastava

A delicate balance of calm and chaos, she's a curious soul with a dramatic heart! With writing as her first love, she's a Proud parent of a Birb and can be found talking to curtains or apologizing to walls!

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