The Future of Copywriting: The Coming Revolution in the Age of AI
In a world where tweets vanish faster than smoke rings and headlines scream for fleeting clicks, a curious question lingers: what’s the future of copywriting in the era of AI?
Can copywriting, the art of long-lasting connection, survive the onslaught of the instant? Or will it evolve, leaving behind its traditional ways to become something different, perhaps more relatable and human?
The future of copywriting. What does it look like?
Robots taking your job.
The idea is as old as robots themselves.
While some predict the demise of the human world in the age of AI, I see a different future.
One where technology amplifies our creativity liberates us from repetitive tasks, and lets us focus on what makes us truly human: understanding hearts and minds.
A New Era For Copywriting?
The role of copywriters in the industry will evolve as AI technology advances and becomes widely available.
While ‘evolve’ is a broad term, I strongly believe that AI holds significant value for copywriters and all creative individuals.
The reason being:
- AI helps you get started and overcome writer’s block
- Put the pieces together making your work faster
- Giving you a broader kind of ideation process
AI software uses several technologies (such as machine-learning models and natural language processing tools) to generate content quickly.
So, it stands to reason that you could use AI tools such as ChatGPT, Bard, Jasper, etc to increase your content output.
This extra pair of (robotic) hands also means you can direct your copywriting resources to other projects, e.g. wider content strategy or creative campaigns.
Challenges Lying In The Future Of Copywriting
I think AI will replace some writing but not necessarily replace writers.
If you write product descriptions for example on Amazon or anything that doesn’t require a lot of connective pieces.
So this type of work will become phased out but there is no chance it will completely replace human copywriters.
You still need people to bring out the best ideas and decide the right direction.
So it will replace writing but it won’t replace writers who make sense.
This distinction brings forward challenges in the future landscape of copywriting.
Let us understand the 5 major challenges or limitations of AI copywriting.
AI Tools Do Not Write Impactful Copy
The AI tools cannot produce impactful copy, convey empathy, or express opinions.
Copywriting is all about sounding HUMAN as its purpose is to establish a connection with other humans. Until these AI tools develop to the point where they can fake human emotion, the consciousness that human writer has and put into their work remains unmatched.
It will be hard to replace real-life copywriters for anything beyond simple short-form pieces of content.
Cannot Understand The Magic USP
This is a competing difference between humans and AI.
Take a bakery, for instance.
While AI might churn out generic descriptions of “fresh bread” and “delicious pastries,”.
It would not understand the bakery’s specific story – the family recipe passed down for generations, the local ingredients sourced with care, and the warm atmosphere that draws customers in.
So you know it does not find great USPs.
Draws Stuff That Is Already On The Internet
While AI like ChatGPT, Jaspier, and Bard can process vast amounts of existing information, it often falls short in delivering original and compelling content.
It fails to bring in new perspectives, expertise, authority, trust, and innovative ideas, which make content unique and stand out.
Does Not Have Emotion
The strongest hook for selling and every copywriter is emotions.
However, AI tools lack emotions, which is a disadvantage.
Needs Human Editing
“I trust answers generated by ChatGPT less than anybody else on Earth,” Sam Altman the CEO of OpenAI
The above statement by Sam Altman gives us a crystal clear picture of the future of copywriting. The CEO says that LLMs are not designed to provide factual answers. They are designed to satisfy a prompt by the user.
Can you imagine a situation in which you’ll give a piece of AI-generated content to a client without first proofreading and editing it?
Most writers, like me, write and edit as we are working our way through a piece. It’s all one process.
Now, if using AI tools for copywriting means I have to spend a lot of time fixing it every time, it might end up taking more time than writing it myself.
I can see this becoming more work and time than just writing it myself in the first place because if these tools are thrown in certain sentences that just do not work or do not sound human, it may create a situation where I have to rethink the entire piece of copy.
And if an AI tool is mixing and matching certain elements that just do not make sense, editing must be a lot of work.
Opportunities In The Future Of Copywriting
Since you’re selling the same thing every day.
You need fresh ideas, new creative for ads, and a fresh perspective. That kind of brainstorming is so helpful.
And AI tools can help copywriters with all of these tasks.
It can help you brainstorm ideas, write first drafts, and scale your bandwidth. It’s like having a virtual assistant who can read the entire internet.
It’s better than feeling stuck as a freelance copywriter, churning out words alone with no one to bounce ideas off.
Think of it as having an extra brain on your keyboard, ready to answer your questions.
Copywriters can use this tool to their advantage. It gives you a seed of an idea and then you sprout it.
You can train AI by giving prompts.
But it’s not just about teaching the AI; it’s about learning to use it yourself. If you explain things clearly, the AI understands better.
So, the more information you give it, the better it can understand what you want.
There is no magic formula, but explaining things like you would to a friend or someone helping you. It’s just about being clear and specific about what you need.
I feel AI is quite impressive but it stops at being a tool.
I do not feel like content editing or keyword research tools eliminated the need for editors or SEO agencies.
These tools have made hard jobs easier, automating manual processes. They assist us in mundane tasks, allowing us to dedicate our energy to more fulfilling and intellectual endeavors.
Strategy for Success
To become a better copywriter, it’s not knowing how to use the tools but continuing to understand marketing and what makes people click so that you can use these tools to the full potential of what they have to offer.
Copywriting is the process of extracting ideas from one brain and delivering them to another with maximum efficiency.
What you can do with AI content is you can modify it to show more experience, expertise, authority, and trust.
These are the things Google is looking for in amazing content even if it’s AI generated.
Focus on making your content unique and stand out.
If everyone’s using AI to create content.
What their content is going to lack is experience, expertise, authority, and trust.
If you add that within your content you will stand out and increase your odds of ranking high.
Will AI Replace Copywriters?
Nope, not at all.
It’s a tool, not a takeover. It is here to support you.
The truth is human brain needs to be the direction for writing great copy.
If you think copywriting is just putting words on paper, maybe it’s not your thing. Anyone can write words fast, but that does not make it great.
Great copywriters find stories, tap into pain points, connect them to products, features, and benefits, and present it all in the right way, at the right time, with the right tone.
It’s all about those subtle details.
Now, where does AI, fit in?
It speeds up your first draft, helps brainstorm, and offers ideas when your brain’s not fully awake. It also boosts your productivity.
Take Grammarly, for example.
It doesn’t replace editors, but it’s awesome at fixing punctuation and making your writing smoother.
Sorry, Alexa the future of copywriting is HUMAN.
For me, the human touch – our creativity, passion, and empathy – is where we will always have the edge.
Ready to rewrite the narrative?