6 Tips and Digital Marketing Trends you Must Know to Leverage Your Business in 2023
By Shreya Chowdhury • April 3, 2023 • 15 mins read
As a business owner or marketer, staying up-to-date with the latest tips and trends in digital marketing is essential to keep your audience engaged and drive growth. With new trends and tech innovation constantly popping up, it’s like a rollercoaster ride that surprises and delights us. But what does the future hold for digital marketing? Let’s take a look at some predictions and forecasts for 2023.
These 6 digital marketing tips are some actionable strategies that you can implement to improve your marketing efforts:
- Leverage Artificial Intelligence
- Optimize for voice search and smart speakers
- Focus on diversified digital marketing
- Prioritize customer experience and engagement
- Update your website to keep up with changing trends
- Use the Power Personalization
In addition to these actionable tips, it’s also essential to keep an eye on the latest trends and emerging patterns in the digital marketing landscape. Here is an overview of the 6 digital marketing trends to help you plan an overall strategy that sets you up for success in 2023 and beyond:
- Youth-centered marketing
- Authentic branded content: Real, relatable, and raw
- Artificial Intelligence
- Drive Interactive Content Marketing
- Audio-first marketing
- Short-form video content
6 Best Digital Marketing Tips for 2023 to Stay Ahead of the Game
Leverage Artificial Intelligence (AI) in Digital Marketing
Using AI in digital marketing has become increasingly important due to the vast amount of data that businesses collect about their customers. AI can help you to analyze this data and make informed decisions about your campaigns.
Leveraging AI in digital marketing offers many benefits. With AI, you can personalize customer experiences based on their behavior, preferences, and interests. You can also use it for predictive analytics, which can help you make informed marketing decisions and improve your ROI by analyzing large amounts of data to predict future trends and behaviors.
AI can also improve targeting by identifying the most relevant audiences and channels, leading to higher conversion rates and lower costs. Additionally, AI-powered chatbots can provide real-time customer support, enhancing the customer experience and increasing satisfaction.
You can use AI tools like ChatGPT in your next brainstorming session to generate multiple unique ideas by feeding fragments of information or create personalized content and chatbots, providing a more engaging experience for your customers. Other platforms like Tome, Perplexity, and Dall-E are also integrating with ChatGPT to garner more advanced AI-powered content creation and automation.
Allow these to help you create your presentations quicker and generate images, this helps you focus on other aspects of your business that need attention or develop new skills. As AI technology continues to develop, it is becoming increasingly crucial for businesses to integrate it into their digital marketing strategies to stay ahead of the competition.
Optimize for voice search and smart speakers
Have you noticed how we’re increasingly talking to virtual assistants like Siri and Alexa for recommendations on everything from the nearest taco stand to the best dog park in town? It’s not just smartphones anymore, but smart speakers and smart TVs too. Voice search isn’t just a craze anymore— it’s slowly becoming the norm.
A recent study by Statista found that about 40% of U.S. internet users now use a voice assistant at least once a month. Most of these voice searches are being conducted through smartphones and smart speakers, and the number of smart speakers in the U.S. is expected to reach over 200 million by 2023.
Voice search has become a normal part of our lives, and it’s often faster and more convenient than typing in a query. But here’s the thing: voice searches are different from text searches. When we speak, we use natural language and phrasing closer to how we talk in real life. This means that SEO experts and marketers need to adjust their strategies to capture this growing group of searchers.
So what does this mean for your business? Well, it presents a crucial opportunity to capture organic search traffic, no matter your industry. Optimizing for voice search allows you to tap into a whole new group of users who rely on their devices to find businesses and buy products.
When it comes to optimizing for voice search, there are two key aspects you need to consider:
1. Target question keywords and other long-tail keywords:
This means using phrases that people might say when asking their smart speaker or phone a question, like “who,” “what,” “when,” “where,” and “how.” To find these keywords, you can use keyword research tools or look at the “related searches” or “people also ask” sections of Google.
2. Use conversational language in your content:
Voice searches are conversational, so it makes sense to write in a conversational tone. Try using more conversational words, avoiding jargon, and adding a touch of humor to make your content more engaging.
By doing these two things, you’ll be better equipped to capture traffic from voice search users to find businesses and products. Don’t miss out on this growing trend!
Focus on Diversified Digital Marketing
As a marketer, paying equal attention to all the digital marketing strategies available to you is crucial. That’s because each strategy offers unique benefits that, when combined, can have a powerful impact on your business growth. For example, a strong social media presence can increase brand awareness and engagement, while email marketing can lead to higher conversions and customer loyalty. SEO can improve your search engine rankings, while PPC advertising can help drive targeted traffic to your website.
By utilizing all these strategies together, you can create a more cohesive and comprehensive digital marketing plan that reaches your target audience through multiple channels, leading to increased brand recognition, customer engagement, and revenue growth. So don’t overlook any digital marketing strategy – each one has the potential to contribute to your overall success.
If you’re feeling overwhelmed with managing all aspects of digital marketing, don’t worry. Our team of experienced digital marketing experts is here to assist you.
Prioritize customer experience and engagement
It’s crucial to prioritize customer experience and engagement to set yourself apart from the competition. Putting your customers’ needs first will build brand loyalty and create a positive reputation that leads to increased revenue.
To improve customer experience and engagement, consider providing exceptional customer service, and creating a seamless and user-friendly website. Make it easy for customers to interact with you and give feedback. This will help build trust and keep them coming back for more.
You can also try to incorporate social responsibility and inclusivity into your strategy. Consumers are becoming more socially conscious and expect companies to do the same. Taking a stand on social issues and promoting inclusivity will attract a wider audience and create a positive image for your brand. Show your customers that you care!
Update your website to keep up with changing trends
In 2023, having an up-to-date website that aligns with the latest trends is more crucial than ever. With the fast-paced nature of the digital world, it’s easy for websites to become outdated, leading to a poor user experience and ultimately impacting business growth. To keep up with the ever-changing trends, consider implementing the following tips:
- Keep the design simple and user-friendly: A clean and straightforward design not only makes your website look more modern but also enhances the user experience. Ensure your website is easy to navigate, with clear calls-to-action and a clear message.
- Make your website mobile-friendly: With the increasing use of smartphones and tablets, website optimization for mobile devices is essential. This means ensuring your website loads quickly, is easy to navigate on a small screen, and has a mobile-responsive design.
Incorporate interactive elements: Adding interactive elements to your website, such as quizzes, surveys, or live chat, can improve user engagement and keep visitors on your site longer. - Keep your content fresh: Regularly updating your website with relevant content improves your website’s SEO and keeps visitors coming back for more. We understand how confusing all the technicalities can be, which is why we have tackled it From Keywords to Ranking: Your Most Common SEO FAQs Answered
By following these tips, you can ensure that your website remains up-to-date with the latest trends, providing an optimal user experience that can ultimately lead to business growth.
Use the Power Personalization
In the world of digital marketing, personalization has surfaced as a powerful tool for engaging with customers and building brand loyalty. By leveraging data and technology, you can create highly targeted and relevant content that resonates with consumers.
Personalization can take many forms, from personalized email campaigns to tailored product recommendations. By analyzing the data and analytics such as browsing history, purchase behavior, and demographics, you can create personalized experiences that cater to the specific needs and interests of each consumer.
But to use personalization effectively, it’s important to strike a balance between personalization and respecting the user’s privacy. In today’s competitive landscape, personalization is no longer just a nice-to-have. It’s a critical factor for success. Brands that embrace personalization and use it effectively will be well-positioned to build strong relationships with their customers and thrive in the digital age.
6 Trends to Watch in Digital Marketing in 2023
Youth-centered marketing
A recent study by US consulting firm Oliver Wyman showed that Gen Z represents about 25% of the world’s population with $7 trillion in global purchasing influence, the same study also showed that it will also comprise 27% of the workforce by 2025. This means that Gen Z is not the “next generation” of consumers anymore; they are the current one! Plus, they’re changing how we interact with brands by being more drawn to those that align with their interests and way of communicating, especially through youth-dominated platforms like TikTok.
Gen Z is a discerning and smart generation when it comes to branding. They can see through traditional marketing tactics and will only engage with brands that genuinely appeal to their interests and communication style. What they value most in a company is authenticity, transparency, and down-to-earthiness.
With so much purchasing power under their belt, it is safe to say that it is time to hop on this trend. Create a brand identity that resonates with their tastes and values. Younger generations have shown a growing preference for experiential and imaginative product marketing.
Short-form video content with attention-grabbing visuals has become increasingly popular, making video-based campaigns that align with their values an effective approach to reach this market. Studies also show that Gen Zers believe bright colors bring hope, motivation and togetherness in an often scary world.
But, simply adopting flashy designs and trendy phrases won’t cut it with Gen Z. It’s crucial for brands to create a persona that genuinely connects with this generation. Youth centered marketing is not just a digital marketing trend for 2023; it’s how all brands must position themselves. Emphasize the bright, vivid aesthetics that appeal most to Gen Z’s tastes and embody a real mission and personality that they value above everything else.
Authentic branded content: Real, relatable, and raw
In 2023, building a deep connection with your target audience is more important than ever. With recent world events, people seek a break from their everyday lives, including how they interact with brands. To build brand loyalty, creating digital content that feels humanlike, complete with humor, vulnerability, and honesty, is essential. Using characters or mascots in your marketing materials effectively creates a bond with your audience, like how Hootsuite uses its Owly mascot throughout its digital marketing.
A study conducted by Sprout Social revealed that 53% of people feel a sense of connection when a brand’s values align with their own. Additionally, 51% indicated that their relationship with a brand begins when they perceive that the brand comprehends their desires and who they are. But ensuring these personas feel relevant and authentic to your brand is important.
Gone are the days of perfectly curated social feeds. Today, consumers want to see more realistic, unfiltered content they can relate to personally. They want to know that the people behind the brand are going through the same experiences as they are.
To build a lasting connection with your audience, focus on developing a meaningful brand persona that resonates with them. This shift towards realism over aspiration is a trend that’s here to stay.
Artificial Intelligence in Digital Marketing
As a marketer, keeping an eye on the world of artificial intelligence and machine learning is essential. AI is revolutionizing how businesses operate, and the numbers back it up. The market for AI is currently valued at almost 100 billion U.S. dollars and is projected to grow up to almost 2 trillion U.S. dollars by 2030.
This means that AI will become even more ubiquitous in the business world, transforming how we work and enabling us to work smarter. Algorithms powered by AI influence what you see on social media, the search results you get, and even the ads you’re shown. AI is making marketing more intelligent, helping to connect consumers with the right products and messages.
It’s important to understand how AI is changing the fundamental aspects of digital marketing channels so that you can optimize your content strategy and take advantage of its capabilities. By keeping up with the latest AI marketing trends, you can stay ahead of the curve and make informed decisions that drive better results.
Drive Interactive Content Marketing
As marketing professionals strive to improve audience engagement, interactive marketing content is becoming increasingly popular. A 2022 Mediafly data shows that interactive content attracts 52.6% more engagement than static content. Buyers spend an average of 13 minutes on interactive content items compared to 8.5 minutes on static content items. This is why interactive marketing content is expected to be the next big trend in digital marketing.
Interactive content such as polls, quizzes, surveys, and calculators can help engage audiences and create custom experiences. Many brands are now incorporating interactive elements into their websites to provide personalized experiences for customers. For instance, Maison 21G has a scent personality quiz that allows customers to create personalized perfume.
Augmented Reality or AR technology can be a great addition to your content marketing strategy and an effective way to engage with your customer. But if you combine AR with AI, it can be a game-changer. You can create customized AR experiences that align with individual customers’ preferences, increasing their engagement with the brand.
Moreover, AI can help analyze customer data and identify the most effective AR experiences to create, ensuring that the content is tailored to their interests and behaviors. This can lead to higher customer satisfaction and increased brand loyalty. Brands like IKEA have used AR filters to place their products in customers’ spaces. They also provide virtual tours of their stores and factories through AR.
The benefits of interactive content include increased user response, social shares, engagement, and brand awareness.
Audio-first marketing
TikTok has significantly impacted the world of digital marketing, particularly through the rise of audio-first content. This is due to the platform’s emphasis on video and audio-based content. According to Statista, digital audio advertising spending in the US was expected to reach 5.59 billion dollars in 2021. The predictions also indicated that it will rise to nearly eight billion by 2025.
Inside Radio found that podcast ads with sonic branding or brand sounds had a 14% increase in ad recall. And it also boosted purchase intent by 2%. This is because audio-first content can promote authenticity in advertising. The audience hears the voice of their favorite influencer describe a product and build trust in the brand. With fifth of all time spent with digital media in the US by 2024, this trend will likely continue to grow.
In addition, brands are experimenting with sympaphonic advertising. This involves changing the background audio message to align with multiple music genres and different songs. Dunkin’ Donuts used Sympaphonic ads back in 2021 and saw significant results. Their personalized ads recorded a 238% increase in engagement when compared to the non-personalized advertising featured in their other campaigns.
This innovative technique can help you create a more personalized experience for your audience. Furthermore, leading to stronger engagement and a deeper connection with their target market.
Short-form video content
If you’re a marketer, you should consider short-form videos. It’s the most popular and effective trend among marketers with the highest ROI, as a report from Hubspot suggests. In fact, short-form video content will see the most growth in 2023. Marketers are planning to invest more in it than other trend.
The same report also suggests that 90% of short-form video marketers will increase or maintain their investment next year. And if you’re not using short-form videos yet, you may want to consider it. 21% of marketers plan to leverage short-form videos for the first time in 2023. According to Wyzowl, 91% of consumers want to see more online video content from brands, which shows that Digital Video Advertising Is The Future- Here’s Why.
Instagram stories have been a great way for brands to reach potential customers to showcase their products through influencers. This type of short video content will likely continue to help businesses on Instagram stories and TikTok in 2023.
To stay relevant, businesses need to appear on the channels and formats where their customers are. Luckily, short form videos are becoming more accessible through social media management tools, making it easier to plan and post.
Final Thoughts
As a marketer, it’s essential to stay ahead of the curve by knowing the latest trends and tips. You can combine these latest trends and tips for a comprehensive marketing strategy and drive business growth in 2023. Don’t be afraid to experiment and try new things; remember to always prioritize customer experience. So, implement these strategies and stay ahead of the game in the dynamic and ever-changing world of digital marketing.
Remember, to succeed in digital marketing, you need to combine proven strategies with the latest trends. By staying agile and adapting to new developments in the digital marketing landscape, you can achieve your 2023 marketing goals. So, don’t hesitate to implement these digital marketing trends and tips in your strategy to make your business thrive.
About The Author
