9 Fabulous New Year Marketing Ideas to Jump-Start Your Year
By Avitanshi Srivastava • December 6, 2022 • 13 mins read
Does your business need New Year Marketing Ideas?
If you’re like most businesses, the answer is yes! New Year is a great time to start fresh and revamp your marketing efforts. If you’re unsure where to start, don’t worry – we’ve got you covered. In this article, we’ll give you some super useful new year marketing ideas for creating a successful marketing strategy for the new year.
But before you begin, first, take some time to assess your current marketing efforts. What’s working well, and what could be improved? This will help you focus your efforts on the areas that need the most attention.
Next, set some goals for the new year. What do you want to achieve with your marketing? Whether it’s boosting brand awareness, generating more leads, or increasing sales? Be specific and realistic in your goals so you can track your progress.
Finally, create a plan of action. What steps will you take to achieve your goals? What kinds of campaigns will you run? What channels will you focus on? What budget will you allocate? Make sure to include a mix of online and offline marketing activities in your new year marketing ideas list. And remember to track your results, so you know what’s working and what isn’t.
Your marketing plan should explore different channels and ways your business hits its customers, so you can create a plan to ensure you use the right approach in the right place. It should also include a mix of quick wins and longer-term strategies. There’s no point in a sudden burst of marketing activity if it means you run out of energy after a few days!
Now without further ado, let’s dive in and check out our top 9 new year marketing ideas you must try for a prosperous new year for your business!
Best New Year Marketing Ideas To Ace Your Holiday Marketing
1) Gain Double Benefits With Holiday-Themed Bundles
Themed Bundles is one of those brilliant hitting two-birds-with-one-stone new year marketing ideas. Why, you may ask? For starters, selling holiday-themed bundles at a discounted price during the holiday shopping season rush will attract many shoppers. This is because shoppers will be more inclined to purchase from a brand that will offer them more convenience.
In this case, providing them with holiday-themed bundles helps them avoid the hassle of filtering the right gift option. As well as the fact that they have to pay less for the bundle in comparison to paying for individual items makes it an enticing deal of great value.
Also, there are more reasons why this should be on your new year marketing ideas list. For example, selling holiday-themed bundles will increase your average order value. It will also help you eliminate the old stock and sell the less popular products.
To implement this, you can combine a few relevant products and market them by connecting them with a holiday theme. Additionally, you can offer add-ons (gift wrapping, personalized messages, etc.), upgrades, and cross-sells (accessories or complementary products during checkout) to increase your profits.
2) Run Targeted Ad Campaigns With Holiday-Specific Search Terms
If you are running an e-commerce business, this marketing tactic must be on your list of new year marketing ideas. The reason? Simple. By now, you must be familiar with the concept of – ‘right messaging to the right people in the right place at the right time.’
Roughly translated, no matter how great your product or service is, your efforts will go to waste if it doesn’t get to the right audience. Also, nowadays, with the fast-changing marketing landscape, to capture your customers’ attention, you have to meet them on their turf.
Holiday Ad Campaign by – The Body Shop
Therefore, to have a successful holiday marketing season, start with learning more about your customers. Such as the platforms they frequent the most, their shopping habits, needs, pain points, and preferences. Then with the help of that information, run ad campaigns with suitable CTAs and holiday-specific keywords that your customers would use.
You can run these Ad campaigns on various platforms such as Google SERP, Facebook, Instagram, and LinkedIn. With the help of these Ads, you can reach the right audience and drive better-quality traffic to your e-commerce site. This will not only boost your conversions but will also help you to stand out among other competitors.
3) Align Your Marketing With Your Customers’ New Year Resolutions
Do you know what the best thing to happen to a customer is? It’s when they come across a brand that actively makes efforts toward providing its customers with the best value purchase. But how do these brands end up winning the hearts of their customers? Simply by paying attention to their customers’ needs, pain points, and preferences.
Hence, this has made it to our list of new year marketing ideas you must try. Of all the holidays, the new year holds a special place in everyone’s hearts; whether it’s people or businesses, everyone hopes for new beginnings and better days.
In essence, marketing is about making your customers’ lives easier and better. Therefore, this year, bring a refreshing change to your new year marketing strategy by tapping into a resolution of your target market. Find how you can help your customers follow through with their resolutions.
You can start by considering the resolutions your target customers find most challenging to stick to (refer to the image above for the 2022 stats shared by Statista). Afterward, plan your marketing campaigns and promotional strategies to encourage your customers to adhere to their goals and help them be the new version of themselves.
4) Bring The Festive Feels To Your Social Media and Website
Before we begin, here is something to help you understand why this is on our new year marketing ideas list. An article from Hubspot says, “90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text”. (Sources: 3M Corporation and Zabisco)
This alone is reason enough to sprinkle the festive charm on your website and social media channels. But to add to it, updating them with the holiday theme will also help you build excitement and attract customers. So get creative and plan holiday-inspired polls, quizzes, contests, and giveaways to engage with your audience.
For social media posts, you can use festive graphics, videos, gifs, and memes to capture their attention. You can also run creative hashtag campaigns to drive brand awareness, traction, and engagement. Moreover, create an editorial calendar for social postings and maintain consistency. Update all your social media display pictures, website homepage, and logo using holiday-specific elements, symbols, and colors.
5) Ring Up Your Customers With New Year Emails
Email has consistently earned the crown when it comes to listing down the top marketing tactics that perform really well. So it’s no wonder it has made it to our new year marketing ideas list. But just because it has the highest conversion rate doesn’t mean you don’t have to cross rivers and climb mountains to come up with the email content that converts.
Unfortunately for marketers and business people, customers’ minds do not work as per some pre-defined algorithm. This makes guessing what will catch their attention and drive them to take the desired action highly unpredictable. Therefore, for a successful holiday email campaign, you must have an effective holiday email marketing strategy (backed by proper research).
Focus on your subject lines because they will be the main deciding factor in whether your email will be opened. While writing holiday-themed email subject lines, you just need to make sure they sound catchy, compelling, funny, clever, and intriguing. Easy right? Don’t forget to add high-quality graphics because, hey! Visual appeal. (we discussed above).
Furthermore, offer incentives in the form of tempting deals and discounts to make it impossible for your customers to resist. Keep the text minimal but witty while clearly conveying the value your audience will drive from taking the desired action.
And last but not least, as we are discussing this under new year marketing ideas, don’t forget to mail your customers a heartwarming new year wish (with a discount coupon or a free gift, maybe?)
6) Revamp Your Brand With Your Customers’ Feedback
It’s an indisputable fact that all marketing efforts contribute to one simple goal- to prompt customers into some action. Hence, getting customer feedback is the best solution when it comes to revamping your brand. Because who other than your audience can be the right person to explain what you should improve?
Still wondering why this has earned a place on our new year marketing ideas list? Well, rebranding comes with its own set of unlimited advantages. With the rebranding, you can define detailed and specific customer personas to attract more and better customers. You can change the customer perception of your brand and command premium prices.
Additionally, you can study your competitors and find your competitive advantage to turn them into loyal customers and brand advocates. There are quite a few ways to get feedback from your customers on the parameters you should improve upon. It can be in the form of a survey, or it can be in the form of secondary research. You can conduct polls, Q&A, and share feedback forms with your customers.
You can start a hashtag campaign on social media to get feedback from a wide range of audience. This will serve two purposes simultaneously: driving engagement and getting helpful consumer insights. It will also establish a positive perception that you are a brand that cares about its customers’ needs and preferences.
7) Don’t Forget To Thank Your Loyal Customers and Brand Advocates
Apart from compliments, getting a small appreciative thank you goes a long way to make one feel warm and fuzzy. Because even though a business is a non-living entity, it is run by humans, and its purpose is to make the lives of their fellow humans better and easier. Therefore, customers who have always supported you deserve a warm and heartfelt thank you as you enter a new year.
There are various ways you can get your gratitude across to your loyal brand ambassadors. You can draft a nice thank you email to your customers with a customized deal, free coupon, or gift card. If you are an e-commerce business, you can send a handwritten thank you note with the delivery package.
Similarly, you can post a sweet thank you note on all your social media platforms with featured images of your customers. You can offer free marketing collateral as a thank-you to your loyal customers. Or you can offer a free trial, workshop, or a hefty discount as a thank-you gift to your most loyal customers.
Also, since January is the National Thank You Month, adding this to your new year marketing ideas list is only fitting because a small token of gratitude and appreciation will strengthen your relationship with your customers for a lifetime. . And for a business, loyal customers and brand advocates are considered the best assets for long-term sustainable growth.
8) Optimize Everything For SEO (Search Engine Optimization)
As we discussed, your marketing efforts are only relevant if they reach the right audience. That’s why optimizing for SEO is crucial if you want to show up where your audience is. Or when your customers search with specific keywords similar to your business offerings.
Optimizing for SEO results in many benefits. It helps drive traffic to your site and e-commerce stores on various marketplaces. It improves your product ranking on search result pages. To achieve better results from your marketing efforts, implement high-volume and relevant keywords that are profitable for your business.
Implement long-tail and holiday-specific keywords and optimize your e-commerce store for better searchability. Create themed holiday content for your website and social media and use relevant keywords to improve ranking and drive quality traffic. Many free and paid tools are available that could help you find profitable keywords to boost your traffic.
For example, we want to share these super helpful new year marketing ideas with you, but we would only show up in your search if we optimize this blog for that keyword. Hence, ensure that whatever content you are putting out to your customers is keyword rich and optimized with proper metadata and relevant tags for the best results.
9) Plan Deals, Discounts, And Loyalty Programs
Can our new year marketing ideas list be complete without mentioning this point? The answer is in front of you. Deals, discounts, and loyalty programs are the blood and soul of any holiday marketing plan or campaign. Customers wait for the holiday season to do most of their shopping because they get to buy more in less. A deal none of us can resist!
How many kinds of deals can you have? Well, worry not cause we have a mile-long list of that! You can opt for time-specific deals that either last for a month or for the duration of a specific holiday. Plan your deals for the early as well as last-minute shoppers to cover the entirety of your target audience.
Go for a giveaway, your customers will love the free gift, and you will love the disappearing slow-moving, or old stock. We have already covered the significance of selling holiday-themed bundles as gift options. Additionally, you can try the ‘buy one get one free,’ or the ‘mystery cross-sells,’ where you get a complimentary surprise gift.
Moreover, you can create exciting loyalty reward programs or personalized deals for your loyal customers. You can plan a contest or something interesting to drive engagement and strengthen your bond with your customers. For example, brands like Starbucks, Disney, etc., are known for their reward programs which help them refresh their connection with loyal brand advocates.
Final Thoughts
First, here’s a recap for you on our 9 Fabulous New Year Markeitng Ideas to Jump-Start Your Year:
- Gain Double Benefits With Holiday-Themed Bundles
- Run Targeted Ad Campaigns With Holiday-Specific Search Terms
- Align Your Marketing With Your Customers’ New Year Resolutions
- Bring The Festive Feels To Your Social Media and Website
- Ring Up Your Customers With New Year Emails
- Revamp Your Brand With Your Customers’ Feedback
- Don’t Forget To Thank Your Loyal Customers and Brand Advocates
- Optimize everything for SEO
- Plan Deals, Discounts, And Loyalty Programs
Now is the perfect time to start planning your marketing strategy for the new year. So, with these top 9 fabulous new year marketing ideas, kickstart your new beginnings for your business. Put these new year marketing ideas on your list of new year resolutions and with a robust holiday strategy, plan a successful marketing plan.
We hope that with the help of our article on new year marketing ideas, you will be able to draw valuable insights. And with those insights, you will be able to boost your visibility, awareness, and conversions while also having a better and lasting relationship with your customers. On that note, we wish you a prosperous new year for your business.
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